Legal Advertising Market Brief
September 2025
$2.3M
Monthly Legal Ad Spend
11.4%
vs. Prior Month
Morgan & Morgan
$892K (38%)
Richard Schwartz
$394K (17%)
KRW Lawyers
$163K (7%)
Derek L Hall
$134K (6%)
Mama Justice
$90K (4%)
All Others
$674K (29%)
Broadcast
71%
WLBT, WAPT, WJTV
CTV & Streaming
18%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
11%
Regional cable networks
Morgan & Morgan controls 38%—massive dominance. But Richard Schwartz proves there's room for strong regional players. CTV can help challengers build recognition against the giants.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $2.3M/month market:
•
The top spender controls 38% of voice
•
5 firms control 71% of total spend
•
29% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Jackson means:
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Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
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Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Jackson Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.