Market intelligence · September 2025
Jackson, MS
$2.3M moves through Jackson every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Jackson runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Jackson's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 71.0% $1.7M
- Cable 11.0% $258K
- Streaming 18.0% $422K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Jackson, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $892K | 38% | 0.0% |
| #2 | Richard Schwartz | $394K | 16.8% | 0.0% |
| #3 | KRW Lawyers | $163K | 6.9% | 0.0% |
| #4 | Derek L Hall | $134K | 5.7% | 0.0% |
| #5 | Mama Justice | $90K | 3.8% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Jackson, prior to now.
Jackson grew 11.4% to $2.3M/month, a gain of $240K.
Source: Taqtics Market Intelligence · September 2025
The read
Jackson runs $2.3M/month. Morgan & Morgan leads at 38% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.
Morgan dominates at 38% share ($892K) in $2.3M market. Only 18% streaming. CTV competes without matching broadcast spend.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025