Market intelligence · September 2025
Jackson, MS
$2.3M moves through Jackson every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Jackson runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Jackson's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 71.0% $1.7M
- Cable 11.0% $258K
- Streaming 18.0% $422K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Jackson, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $892K | 38% | 0.0% |
| #2 | Richard Schwartz | $394K | 16.8% | 0.0% |
| #3 | KRW Lawyers | $163K | 6.9% | 0.0% |
| #4 | Derek L Hall | $134K | 5.7% | 0.0% |
| #5 | Mama Justice | $90K | 3.8% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Jackson, prior to now.
Jackson grew 11.4% to $2.3M/month, a gain of $240K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Jackson runs $2.3M/month. Morgan & Morgan leads at 38% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.
Morgan dominates at 38% share ($892K) in $2.3M market. Only 18% streaming. CTV competes without matching broadcast spend.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Jackson board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Jackson. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025