Market intelligence · September 2025

DMA #83 Small market

Shreveport, LA

$1.8M moves through Shreveport every month across dozens of firms. We read it market by market, station by station.

$1.8M Monthly ad spend +6.9% vs prior
19% Streaming share
25.2% Top advertiser
19% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

81% lane still open

Shreveport runs 19% of its legal ad spend on streaming, which leaves 81% of the lane open on traditional channels.

19% streaming today
81% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Shreveport's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 70.0% $1.3M
  • Cable 11.0% $200K
  • Streaming 19.0% $345K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Shreveport, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Gordon McKernan $457K 25.2% 0.0%
#2 Dudley DeBosier $387K 21.4% 0.0%
#3 Morris Bart Attorney $165K 9.1% 0.0%
#4 Dimopoulos Injury $52K 2.8% 0.0%
#5 Morgan & Morgan $46K 2.5% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Shreveport, prior to now.

Shreveport grew 6.9% to $1.8M/month, a gain of $117K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Shreveport runs $1.8M/month. Gordon McKernan leads at 25.2% share. Streaming sits at 19%, leaving 81% of the lane on traditional channels.

Louisiana giants own 47% share in $1.8M market. Only 19% streaming. Gordon McKernan and Dudley DeBosier on broadcast. CTV open.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Shreveport board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Shreveport. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025