Market intelligence · September 2025

DMA #83 Small market

Shreveport, LA

$1.8M moves through Shreveport every month across dozens of firms. We read it firm by firm, station by station.

$1.8M Monthly ad spend +6.9% vs prior
19% Streaming share
25.2% Top advertiser
19% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

81% lane still open

Shreveport runs 19% of its legal ad spend on streaming, which leaves 81% of the lane open on traditional channels.

19% streaming today
81% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Shreveport's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 70.0% $1.3M
  • Cable 11.0% $200K
  • Streaming 19.0% $345K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Shreveport, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Gordon McKernan $457K 25.2% 0.0%
#2 Dudley DeBosier $387K 21.4% 0.0%
#3 Morris Bart Attorney $165K 9.1% 0.0%
#4 Dimopoulos Injury $52K 2.8% 0.0%
#5 Morgan & Morgan $46K 2.5% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Shreveport, prior to now.

Shreveport grew 6.9% to $1.8M/month, a gain of $117K.

Source: Taqtics Market Intelligence · September 2025

The read

Shreveport runs $1.8M/month. Gordon McKernan leads at 25.2% share. Streaming sits at 19%, leaving 81% of the lane on traditional channels.

Louisiana giants own 47% share in $1.8M market. Only 19% streaming. Gordon McKernan and Dudley DeBosier on broadcast. CTV open.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Shreveport board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025