Market intelligence · September 2025

DMA #46 Mid-size market

Greensboro-High Point-Winston Salem, NC

$1.6M moves through Greensboro every month across dozens of firms. We read it market by market, station by station.

$1.6M Monthly ad spend +12.5% vs prior
21% Streaming share
8.3% Top advertiser
21% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

79% lane still open

Greensboro runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.

21% streaming today
79% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Greensboro's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 63.0% $1.0M
  • Cable 16.0% $259K
  • Streaming 21.0% $340K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Greensboro, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Daggett Shuler Attorney $134K 8.3% 0.0%
#2 C R Legal Team $102K 6.3% 0.0%
#3 Lewis & Keller $78K 4.8% 0.0%
#4 Dimopoulos Injury $76K 4.7% 0.0%
#5 Tatum & Atkinson $70K 4.3% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Greensboro, prior to now.

Greensboro grew 12.5% to $1.6M/month, a gain of $180K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Greensboro runs $1.6M/month. Daggett Shuler Attorney leads at 8.3% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.

12% growth in $1.6M market with 21% streaming. Ultra-fragmented: Daggett Shuler leads at 8%. Perfect for CTV entry.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Greensboro board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Greensboro. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025