Market intelligence · September 2025

DMA #46 Mid-size market

Greensboro-High Point-Winston Salem, NC

$1.6M moves through Greensboro every month across dozens of firms. We read it firm by firm, station by station.

$1.6M Monthly ad spend +12.5% vs prior
21% Streaming share
8.3% Top advertiser
21% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

79% lane still open

Greensboro runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.

21% streaming today
79% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Greensboro's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 63.0% $1.0M
  • Cable 16.0% $259K
  • Streaming 21.0% $340K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Greensboro, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Daggett Shuler Attorney $134K 8.3% 0.0%
#2 C R Legal Team $102K 6.3% 0.0%
#3 Lewis & Keller $78K 4.8% 0.0%
#4 Dimopoulos Injury $76K 4.7% 0.0%
#5 Tatum & Atkinson $70K 4.3% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Greensboro, prior to now.

Greensboro grew 12.5% to $1.6M/month, a gain of $180K.

Source: Taqtics Market Intelligence · September 2025

The read

Greensboro runs $1.6M/month. Daggett Shuler Attorney leads at 8.3% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.

12% growth in $1.6M market with 21% streaming. Ultra-fragmented: Daggett Shuler leads at 8%. Perfect for CTV entry.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Greensboro board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025