Market intelligence · September 2025

DMA #13 Major market

Seattle-Tacoma, WA

$2.6M moves through Seattle every month across dozens of firms. We read it market by market, station by station.

$2.6M Monthly ad spend +20.2% vs prior
27% Streaming share
8.1% Top advertiser
27% On streaming today

Source: Taqtics analysis of AdImpact data · September 2025

CTV opportunity

The open lane.

73% lane still open

Seattle runs 27% of its legal ad spend on streaming, which leaves 73% of the lane open on traditional channels.

27% streaming today
73% still traditional

Source: Taqtics analysis of AdImpact data · September 2025

Channel mix

Where the money goes.

Seattle's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 55.0% $1.4M
  • Cable 18.0% $471K
  • Streaming 27.0% $707K

Source: Taqtics analysis of AdImpact data · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Seattle, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Dubin Law Group $212K 8.1% 0.0%
#2 The Advocates Injury $162K 6.2% 0.0%
#3 Pendergast Law $147K 5.6% 0.0%
#4 Dimopoulos Injury $138K 5.3% 0.0%
#5 Bernard Law Group $119K 4.6% 0.0%

Source: Taqtics analysis of AdImpact data · September 2025

Spend trend

Seattle, prior to now.

Seattle grew 20.2% to $2.6M/month, a gain of $440K.

Source: Taqtics analysis of AdImpact data · September 2025

The read

Seattle runs $2.6M/month. Dubin Law Group leads at 8.1% share. Streaming sits at 27%, leaving 73% of the lane on traditional channels.

20% growth with no market leader. Top spender at 8% share. Fragmented $2.6M market, 27% streaming. Ripe for CTV-first approach.

Source: Taqtics analysis of AdImpact data · September 2025

Your seat

You just saw the Seattle board.

One firm per market gets it built around their position.

Claim my market read

Spend market by market, channel gaps, and the open streaming lane for Seattle. No pitch deck.

Source: Taqtics analysis of AdImpact data · September 2025