Market intelligence · September 2025

DMA #13 Major market

Seattle-Tacoma, WA

$2.6M moves through Seattle every month across dozens of firms. We read it firm by firm, station by station.

$2.6M Monthly ad spend +20.2% vs prior
27% Streaming share
8.1% Top advertiser
27% On streaming today

Source: Taqtics Market Intelligence · September 2025

CTV opportunity

The open lane.

73% lane still open

Seattle runs 27% of its legal ad spend on streaming, which leaves 73% of the lane open on traditional channels.

27% streaming today
73% still traditional

Source: Taqtics Market Intelligence · September 2025

Channel mix

Where the money goes.

Seattle's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.

  • Television 55.0% $1.4M
  • Cable 18.0% $471K
  • Streaming 27.0% $707K

Source: Taqtics Market Intelligence · September 2025

Competitive landscape

Who's writing the checks.

The firms spending in Seattle, ranked by monthly spend. Ranked by share of the market.

Rank Advertiser
#1 Dubin Law Group $212K 8.1% 0.0%
#2 The Advocates Injury $162K 6.2% 0.0%
#3 Pendergast Law $147K 5.6% 0.0%
#4 Dimopoulos Injury $138K 5.3% 0.0%
#5 Bernard Law Group $119K 4.6% 0.0%

Source: Taqtics Market Intelligence · September 2025

Spend trend

Seattle, prior to now.

Seattle grew 20.2% to $2.6M/month, a gain of $440K.

Source: Taqtics Market Intelligence · September 2025

The read

Seattle runs $2.6M/month. Dubin Law Group leads at 8.1% share. Streaming sits at 27%, leaving 73% of the lane on traditional channels.

20% growth with no market leader. Top spender at 8% share. Fragmented $2.6M market, 27% streaming. Ripe for CTV-first approach.

Source: Taqtics Market Intelligence · September 2025

Your seat

You just saw the Seattle board.

One firm per market gets it built around their position.

Claim my market read

Firm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.

Source: Taqtics Market Intelligence · September 2025