Market intelligence · September 2025
Little Rock-Pine Bluff, AR
$2.6M moves through Little Rock every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Little Rock runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Little Rock's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 72.0% $1.9M
- Cable 10.0% $261K
- Streaming 18.0% $470K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Little Rock, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $772K | 29.5% | 0.0% |
| #2 | Rainwater Holt & Sexton | $346K | 13.3% | 0.0% |
| #3 | NST Attorneys At Law | $206K | 7.9% | 0.0% |
| #4 | Taylor King Law | $141K | 5.4% | 0.0% |
| #5 | Levar Law | $89K | 3.4% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Little Rock, prior to now.
Little Rock grew 15.8% to $2.6M/month, a gain of $357K.
Source: Taqtics Market Intelligence · September 2025
The read
Little Rock runs $2.6M/month. Morgan & Morgan leads at 29.5% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.
16% growth in $2.6M market with only 18% streaming. Morgan ($772K) dominates. CTV competes without matching broadcast budgets.
Source: Taqtics Market Intelligence · September 2025
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Source: Taqtics Market Intelligence · September 2025