Market intelligence · September 2025
Little Rock-Pine Bluff, AR
$2.6M moves through Little Rock every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Little Rock runs 18% of its legal ad spend on streaming, which leaves 82% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Little Rock's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 72.0% $1.9M
- Cable 10.0% $261K
- Streaming 18.0% $470K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Little Rock, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $772K | 29.5% | 0.0% |
| #2 | Rainwater Holt & Sexton | $346K | 13.3% | 0.0% |
| #3 | NST Attorneys At Law | $206K | 7.9% | 0.0% |
| #4 | Taylor King Law | $141K | 5.4% | 0.0% |
| #5 | Levar Law | $89K | 3.4% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Little Rock, prior to now.
Little Rock grew 15.8% to $2.6M/month, a gain of $357K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Little Rock runs $2.6M/month. Morgan & Morgan leads at 29.5% share. Streaming sits at 18%, leaving 82% of the lane on traditional channels.
16% growth in $2.6M market with only 18% streaming. Morgan ($772K) dominates. CTV competes without matching broadcast budgets.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Little Rock board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Little Rock. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025