Legal Advertising Market Brief
September 2025
$2.6M
Monthly Legal Ad Spend
15.8%
vs. Prior Month
Morgan & Morgan
$772K (30%)
Rainwater Holt & Sexton
$346K (13%)
NST Attorneys At Law
$206K (8%)
Taylor King Law
$141K (5%)
Levar Law
$89K (3%)
All Others
$1.1M (40%)
Broadcast
72%
KARK, KATV, KTHV
CTV & Streaming
18%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
10%
Regional cable networks
15.8% growth with Morgan controlling nearly 30% share. A smaller market where CTV precision targeting can compete with the big spenders' broadcast dominance.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $2.6M/month market:
•
The top spender controls 30% of voice
•
5 firms control 60% of total spend
•
40% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Little Rock means:
→
Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
→
Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Little Rock Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.