Market intelligence · September 2025
Birmingham, AL
$2.0M moves through Birmingham every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Birmingham runs 19% of its legal ad spend on streaming, which leaves 81% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Birmingham's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 69.0% $1.4M
- Cable 12.0% $244K
- Streaming 19.0% $386K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Birmingham, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $436K | 21.5% | 0.0% |
| #2 | Wettermark Keith | $342K | 16.8% | 0.0% |
| #3 | Alexander Shunnarah | $180K | 8.9% | 0.0% |
| #4 | KRW Lawyers | $61K | 3% | 0.0% |
| #5 | Dimopoulos Injury | $61K | 3% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Birmingham, prior to now.
Birmingham grew 18.9% to $2.0M/month, a gain of $322K.
Source: Taqtics Market Intelligence · September 2025
The read
Birmingham runs $2.0M/month. Morgan & Morgan leads at 21.5% share. Streaming sits at 19%, leaving 81% of the lane on traditional channels.
19% growth in $2M market with only 19% streaming. Morgan and Wettermark Keith battle broadcast. CTV offers alternative.
Source: Taqtics Market Intelligence · September 2025
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You just saw the Birmingham board.
One firm per market gets it built around their position.
Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025