Market intelligence · September 2025
Birmingham, AL
$2.0M moves through Birmingham every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Birmingham runs 19% of its legal ad spend on streaming, which leaves 81% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Birmingham's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 69.0% $1.4M
- Cable 12.0% $244K
- Streaming 19.0% $386K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Birmingham, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Morgan & Morgan | $436K | 21.5% | 0.0% |
| #2 | Wettermark Keith | $342K | 16.8% | 0.0% |
| #3 | Alexander Shunnarah | $180K | 8.9% | 0.0% |
| #4 | KRW Lawyers | $61K | 3% | 0.0% |
| #5 | Dimopoulos Injury | $61K | 3% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Birmingham, prior to now.
Birmingham grew 18.9% to $2.0M/month, a gain of $322K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Birmingham runs $2.0M/month. Morgan & Morgan leads at 21.5% share. Streaming sits at 19%, leaving 81% of the lane on traditional channels.
19% growth in $2M market with only 19% streaming. Morgan and Wettermark Keith battle broadcast. CTV offers alternative.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Birmingham board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Birmingham. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025