Legal Advertising Market Brief
September 2025
$2.0M
Monthly Legal Ad Spend
18.9%
vs. Prior Month
Morgan & Morgan
$436K (21%)
Wettermark Keith
$342K (17%)
Alexander Shunnarah
$180K (9%)
KRW Lawyers
$61K (3%)
Dimopoulos Injury
$61K (3%)
All Others
$950K (47%)
Broadcast
69%
WBRC, WVTM, ABC33/40
CTV & Streaming
19%
YouTube, Tubi, PlayStation, DirecTV Stream, etc.
Cable
12%
Regional cable networks
🔥 18.9% growth. Morgan and Wettermark Keith battle for the top, with Shunnarah close behind. Fast-growing market with aggressive competition—CTV offers an alternative battlefield.
The firms winning in CTV aren't competing for the same broadcast spots. They're building presence where the audience actually is—and measuring what works.
In a $2.0M/month market:
•
The top spender controls 21% of voice
•
5 firms control 53% of total spend
•
47% is fragmented across dozens of advertisers
•
Most are fighting for the same broadcast inventory
A CTV-first strategy in Birmingham means:
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Reaching injury-likely households — ER visits, urgent care, collision signals — not "Adults 25-54"
→
Tracking what matters — site visits from our audience pool, calls from your website, calls directly from the ad via CallRail
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Staying visible from living room to phone — CTV in the living room, retargeting on social, branded search when they're ready. Same audience, every touchpoint.
→
Exclusive access — your competitors can't buy into the same audience pool. You're in, they're out.
We'll show you your realistic reach and frequency, investment scenarios, and how to build presence without competing on CPM.
Book a Birmingham Strategy Call →Data: Taqtics Market Intelligence, September 2025
Includes broadcast, cable, and CTV/streaming for legal services.