Market intelligence · September 2025
Wilmington, NC
$396K moves through Wilmington every month across dozens of firms. We read it market by market, station by station.
Source: Taqtics analysis of AdImpact data · September 2025
CTV opportunity
The open lane.
Wilmington runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.
Source: Taqtics analysis of AdImpact data · September 2025
Channel mix
Where the money goes.
Wilmington's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 62.0% $246K
- Cable 17.0% $67K
- Streaming 21.0% $83K
Source: Taqtics analysis of AdImpact data · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Wilmington, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Horton & Mendez | $34K | 8.5% | 0.0% |
| #2 | Law Offices Of James | $24K | 6.2% | 0.0% |
| #3 | InventHelp | $19K | 4.7% | 0.0% |
| #4 | Dimopoulos Injury | $17K | 4.4% | 0.0% |
| #5 | David & Associates | $15K | 3.8% | 0.0% |
Source: Taqtics analysis of AdImpact data · September 2025
Spend trend
Wilmington, prior to now.
Wilmington grew 13.2% to $396K/month, a gain of $46K.
Source: Taqtics analysis of AdImpact data · September 2025
The read
Wilmington runs $396K/month. Horton & Mendez leads at 8.5% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.
13% growth in $396K market with 21% streaming. Ultra-fragmented: top spender at $34K. Modest CTV investment leads market.
Source: Taqtics analysis of AdImpact data · September 2025
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Your seat
You just saw the Wilmington board.
One firm per market gets it built around their position.
Claim my market readSpend market by market, channel gaps, and the open streaming lane for Wilmington. No pitch deck.
Source: Taqtics analysis of AdImpact data · September 2025