Market intelligence · September 2025
Wilmington, NC
$396K moves through Wilmington every month across dozens of firms. We read it firm by firm, station by station.
Source: Taqtics Market Intelligence · September 2025
CTV opportunity
The open lane.
Wilmington runs 21% of its legal ad spend on streaming, which leaves 79% of the lane open on traditional channels.
Source: Taqtics Market Intelligence · September 2025
Channel mix
Where the money goes.
Wilmington's legal ad spend, split by channel. Streaming is the lane most firms still have not bought.
- Television 62.0% $246K
- Cable 17.0% $67K
- Streaming 21.0% $83K
Source: Taqtics Market Intelligence · September 2025
Competitive landscape
Who's writing the checks.
The firms spending in Wilmington, ranked by monthly spend. Ranked by share of the market.
| Rank | Advertiser | |||
|---|---|---|---|---|
| #1 | Horton & Mendez | $34K | 8.5% | 0.0% |
| #2 | Law Offices Of James | $24K | 6.2% | 0.0% |
| #3 | InventHelp | $19K | 4.7% | 0.0% |
| #4 | Dimopoulos Injury | $17K | 4.4% | 0.0% |
| #5 | David & Associates | $15K | 3.8% | 0.0% |
Source: Taqtics Market Intelligence · September 2025
Spend trend
Wilmington, prior to now.
Wilmington grew 13.2% to $396K/month, a gain of $46K.
Source: Taqtics Market Intelligence · September 2025
The read
Wilmington runs $396K/month. Horton & Mendez leads at 8.5% share. Streaming sits at 21%, leaving 79% of the lane on traditional channels.
13% growth in $396K market with 21% streaming. Ultra-fragmented: top spender at $34K. Modest CTV investment leads market.
Source: Taqtics Market Intelligence · September 2025
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Claim my market readFirm-by-firm spend, channel gaps, and the open streaming lane for your slug. No pitch deck.
Source: Taqtics Market Intelligence · September 2025