DMA advertising data for the legal industry across 30 markets. Real legal advertising spending tracked monthly. 24M household panel. Updated December 2025.
Fastest-growing legal ad markets by YoY spend increase.
Advertiser-level breakdowns, channel mix, streaming adoption, and competitive gaps. Every dollar mapped.
Click any market for detailed advertiser data, channel mix, and opportunities.
Nation's largest market with only 11% streaming. Morgan & Morgan ($1.9M) and Barnes Firm ($1.1M) dominate broadcast. CTV...
Premium Data$22.5M/month with 33% streaming. Sweet James and Barnes Firm under 30% CTV. Massive inventory for firms ready to scale....
Premium DataOnly 20% streaming in $7.3M market. Malman Law ($1M) and Power Rogers ($637K) run 0% CTV. First-mover advantage wide ope...
Premium DataOnly 12% streaming in $4.6M market. Morgan ($986K) and TopDog ($385K) run traditional. Spear Greenfield proves CTV at 32...
Premium DataOnly 10% streaming in $6.9M market. Thomas J. Henry ($2.4M) dominates broadcast. Thompson Law proves CTV works at 38%....
Premium Data18% streaming in $7.2M market. Jim Adler ($1.2M) and Thomas J. Henry ($834K) run 0% CTV. Streaming channel wide open....
Premium DataTech capital paradox: only 12% streaming in $4.7M market. Sweet James and Law Brothers broadcast-heavy. Digital-native a...
Premium DataNation's streaming leader at 48% CTV in $12.8M market. Thompson Law at 69% streaming. Morgan and Montlick battle broadca...
Premium DataNation's biggest streaming gap: only 3% CTV in $2.6M market. Morgan owns 31% on broadcast. First CTV entrant owns the ch...
Premium DataOnly 9% streaming in $3.2M market. Morgan owns 30% share. Jason Stone and Keches run 0% CTV. Massive first-mover advanta...
Morgan dominates at 24% share ($1.3M) on broadcast. Farah & Farah at $668K runs traditional. 22% streaming. CTV wide ope...
20% growth with no market leader. Top spender at 8% share. Fragmented $2.6M market, 27% streaming. Ripe for CTV-first ap...
Premium DataUltra-fragmented: no firm above 6% share in $2.4M market. 22% streaming. CR Legal leads at $147K. CTV establishes recogn...
Competitive $3.3M market with 20% streaming. Morgan and Brown & Crouppen run broadcast. Five regional firms, and CTV dif...
14% growth with 21% streaming in $3.5M market. Morgan leads at $646K. Ken Nunn and Hensley compete. CTV can carve share....
Balanced $2.1M market with top 5 each at 5-10% share. 22% streaming. Morgan small at $96K. No broadcast dominance. CTV w...
15% growth in $2M market with 22% streaming. Morgan leads at $392K but rest is fragmented. CTV captures share efficientl...
19% growth with 22% streaming. Thomas J. Henry dominates at $666K but market is fragmented. CTV builds recognition effic...
No Morgan dominance. Four regional firms split 48% share in $2.2M market. 20% streaming. Rare Morgan-free market for CTV...
33% CTV, the highest streaming adoption. YouTube App captures $816K proving streaming works. Morgan and Richard Harris s...
Balanced $2.4M market with 20% streaming. Lerner & Rowe leads at $324K but no dominant player. Ready for CTV-first strat...
19% growth in $2M market with only 19% streaming. Morgan and Wettermark Keith battle broadcast. CTV offers alternative....
12% growth in $1.6M market with 21% streaming. Ultra-fragmented: Daggett Shuler leads at 8%. Perfect for CTV entry....
Louisiana giants own 44% share in $3.1M market. Only 20% streaming. Morris Bart and Gordon McKernan battle broadcast. CT...
16% growth in $2.6M market with only 18% streaming. Morgan ($772K) dominates. CTV competes without matching broadcast bu...
Morgan at $243K (17% share) in $1.5M market. 22% streaming. Strong local firms compete. CTV differentiates from broadcas...
20% growth with 25% streaming, the highest among smaller markets. Three firms matched at 11-14%. Fast-growing market for...
Louisiana giants own 47% share in $1.8M market. Only 19% streaming. Gordon McKernan and Dudley DeBosier on broadcast. CT...
Hottest market at 23% growth, only 18% streaming. Morgan and Farah & Farah battle broadcast in $2.9M market. CTV wide op...
Morgan dominates at 38% share ($892K) in $2.3M market. Only 18% streaming. CTV competes without matching broadcast spend...
13% growth in $396K market with 21% streaming. Ultra-fragmented: top spender at $34K. Modest CTV investment leads market...
19% growth in $1.6M market with no Morgan presence. Only 18% streaming. Rare emerging market where CTV establishes early...
Ultra-fragmented $277K market with 22% streaming. Top 5 within 1% share, no leader. Modest CTV establishes leadership....
Morris Bart dominates at 36% share ($315K) in $868K market. Only 18% streaming. CTV reaches audiences broadcast misses....
14% growth in smallest DMA ($193K market) with 23% streaming. Ritchie Law leads at just $24K. Even $10K/month CTV spend ...
Streaming adoption varies wildly by market. Atlanta leads at 33% CTV share. Boston and DC lag at under 10%. The gap between traditional and streaming is where smart firms gain advantage, and where legal advertising market data matters most.
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