Answers
Market Intelligence
Legal advertising spend data and DMA-level competitive analysis. See who is spending what in your market.
13 answers
Competitor Analysis for Law Firms
How to analyze competitor advertising for your law firm: what to track, how to interpret market data, and how to use competitive intelligence strategically.
Quick answer Competitor analysis for law firms tracks estimated spend, media mix, and creative strategy across your DMA. Understanding who's advertising in your ma...
Read →How Much Do Lawyers Spend on Ads?
Legal advertising spend data: $2.5 billion in 2024 across TV, digital, radio, and billboards. PI and mass tort firms drive the majority of volume.
Quick answer U.S. lawyers spent $2.5 billion on 26.9 million ads in 2024, and across the markets we track that pace runs over $141.6 million in legal advertising e...
Read →How Much Do Lawyers Spend on TV Advertising?
Legal TV advertising hit $1.03B in 2024. Morgan & Morgan spent $218M alone. Here's the full breakdown of who's spending what.
Quick answer Legal services TV advertising reached $1.03 billion in 2024 according to industry data. Morgan & Morgan leads at $218M annually (21% of category). The...
Read →Legal Advertising by DMA
Los Angeles runs $22.5M a month in legal advertising, the heaviest of any DMA we track. The ranked spend-by-market table shows where dollars and streaming share sit.
Quick answer Los Angeles runs $22.5 million a month in legal advertising, the heaviest of any U.S. market we track, ahead of New York at $14.5M and Atlanta at $12....
Read →Legal Advertising Market Size: 2024 Industry Data
The U.S. legal advertising market totals $2.5B+ annually. TV dominates volume, digital costs are rising 84%, and OOH has surged 260% since 2017.
Quick answer The U.S. legal advertising market exceeded $2.5 billion in 2024, with 39% growth since 2020. TV remains the largest channel by volume, digital costs h...
Read →Legal Advertising Statistics 2026
Legal advertising runs $141.6M a month across 30 DMAs. Spend ranges $193K to $22.5M per market, CTV from 3% to 48%, and one firm can own 38% of a market.
Quick answer Legal advertisers spend more than $141.6 million a month across the 30 U.S. markets we track, with monthly spend ranging from $193,484 in the smallest...
Read →Legal TV Advertising Spending Data
Lawyers spent $1.2 billion on TV in 2023, running 16.4 million ads. One every two seconds. TV remains the dominant legal advertising channel.
Quick answer Lawyers spent approximately $1.2 billion on TV advertising in 2023, running 16.4 million ads, roughly 45,000 per day, or one legal ad every two second...
Read →Measuring Legal Ad Effectiveness: Key Metrics
How to measure legal advertising ROI: from impressions to signed cases. Attribution challenges, key metrics, and benchmarks for PI firms.
Quick answer Measuring legal advertising effectiveness requires tracking beyond clicks: cost per lead, cost per signed case, branded search lift, and intake conver...
Read →Personal Injury Advertising Trends
PI advertising trends: TV spend tripled to $1.2B, digital costs up 84%, mass tort is a major driver, and CTV/streaming is reshaping the media mix.
Quick answer PI advertising has transformed: TV spend tripled to $1.2 billion, digital costs rose 84% despite fewer placements, mass tort has become a major catego...
Read →Top PI Advertisers by Market
Morgan & Morgan leads with $218M annually. Learn who dominates PI advertising in your market and how smaller firms compete against heavy spenders.
Quick answer Morgan and Morgan is the top U.S. legal advertiser at $218 million annually, 8% of all legal ad dollars. They run 2.5 million ads per year, outspendin...
Read →What CTV Costs Law Firms, Market by Market
Atlanta firms put 48% of ad spend into streaming ($6.2M/month). Washington DC puts 3% ($78K). Per-DMA CTV cost varies 16x. Here's the real data.
Quick answer Streaming's share of legal ad spend ranges from 3% in Washington DC to 48% in Atlanta across the deep markets we track. In raw dollars, Atlanta firms...
Read →Where Morgan & Morgan Actually Spends
Morgan & Morgan is a top advertiser in 23 of the 35 markets we track, spending up to $2.24M a month in one DMA. Here's the firm-by-firm ledger, ranked.
Quick answer Morgan & Morgan is a top-five advertiser in 23 of the 35 markets we track, with monthly spend ranging from $10,178 in Harrisonburg, VA to $2.24M in At...
Read →Who Spends the Most on Legal Ads
Ranked: the top US legal advertisers by real monthly ad spend. Morgan & Morgan leads at $17.2M/month across 23 of the 30 markets we track firm by firm.
Quick answer Morgan & Morgan is the top US legal advertiser at $17.2 million per month across 23 of the 30 markets we track firm by firm, more than the next three...
Read →Explore more answers