“Personal injury leads for sale” is a real market, and it’s tempting when the phone is quiet. Before you buy, run the math the vendor won’t. The question is never what a lead costs. It’s what a signed case costs.
How much do personal injury leads cost?
PI lead prices swing on case type and exclusivity. Averages land between $100 and $600+, and competitive metros run higher.
Cost per lead also splits by the channel that produced it. Our law firm lead generation breakdown puts SEO around $183, Facebook $286, YouTube $319, Local Service Ads $378, and Google Search $442. A cheap lead that never signs costs more than an expensive one that does.
Do shared personal-injury leads convert?
Rarely at the rate the price implies. A shared lead is sold to three to five firms at once, so you’re racing to the phone against everyone else who bought it.
Option A
Option B
Bought (shared) leads
Sold to three to five firms. You race competitors to the phone. Conversion falls hard. Fast to turn on, but cost per signed case climbs once low conversion is priced in.
Generated (exclusive) leads
The prospect found you and chose you. No race. Conversion runs far higher than shared. Slower to build, but the cost per signed case usually lands lower.
The full cost math sits in our personal injury leads breakdown.
Should you buy leads or generate your own?
It depends on your timeline and your intake. Bought leads fill a gap fast. Generated leads compound and cost less per case over time. Most firms that scale end up generating the bulk and buying at the margin.
Either way, the lead is only a contact. A vendor can’t sign a case for you, so a bought-lead strategy with weak intake just pays more firms to lose the same prospects. Fix intake first. See Legal Intake Conversion.
What is a good cost per signed case?
This is the number that matters, and it’s the one the lead price hides. A signed personal injury case usually costs $2,500 to $3,000 to acquire. Shared-lead buyers pay more once low conversion is priced in, because you fund several firms’ misses to sign one case.
To compare a bought source against a generated one honestly, you need attribution that ties each signed case back to its origin. That’s the next chapter. Continue to Law Firm Attribution, or see the full stack on the law firm lead generation page.
Frequently Asked Questions
How much do personal injury leads cost?
PI leads typically run $100 to $600+ each, and competitive metros run higher. Price varies by case type and by whether the lead is shared or exclusive. Cost per lead also splits by channel, from about $183 on SEO to $442 on Google Search.
Are shared personal injury leads worth buying?
Usually not on their own. Shared leads sell to three to five firms and convert far lower because you're racing competitors to the phone. Cost per signed case often exceeds what generating exclusive leads would cost.
Should a firm buy leads or generate them?
Bought leads fill a gap fast. Generated leads convert far higher and cost less per case over time. Most scaling firms generate the majority and buy at the margin. Either path still depends on strong intake.
What is a good cost per signed case for personal injury?
A signed personal injury case usually costs $2,500 to $3,000 to acquire. Shared-lead buyers pay more once low conversion rates are factored in. Judge every source by cost per signed case, not cost per lead.