The read
We mapped the category before we touched a dollar. Who the model cites when a client asks who to trust, who's bidding the head terms, and which lane no rival had claimed yet. AEE's edge wasn't a budget problem. It was a positioning one.
The work, one read
AEE Law
LegalA firm with the record to lead, hidden in a category where every brand says the same three words.
Check my marketThe gap
Where the firm came in.
AEE had the record. More than $250M recovered for clients across a 35-year trial history, the firm's own number, earned long before we showed up. What it didn't have was a way to look different from the firm next door. In legal, every billboard runs the same promise, every site opens on the same handshake photo, and the machine reads them all as one. A firm that's earned its standing still gets listed, not chosen.
The move
One method. Four moves.
We don't start with a channel. We start with the read, then earn the authority, build the brand worthy of it, and carry it to the screens the buyers watch.
The Ledger
We published the one content type a model can't invent. Authority built on the firm's own record and the data behind it, written to be cited instead of skimmed. That's what moves a firm from a name in a list to the answer the machine returns.
The Frame
We built the brand that stopped the blur. A look a rival across the street cannot copy and a path that turns a serious inquiry into a signed matter, not a bounced tab.
The Carry
Then we carried it across streaming and search to the households the rivals never reached, and tied each placement back to an outcome instead of an impression.
The shift
The number it moved.
Cited The source the AI answer names on New York injury questions
The shift is ours to claim. On the questions New Yorkers actually ask, from crane collapses to no-fault and verdict ranges, the firm now surfaces as the cited source inside the AI answer, not a name buried in a list. The $250M+ recovery is the firm's own record, kept here as context, never dressed up as our doing. We don't dress a play up as a finding.
SOURCE: market panel plus search data · TAQTICS STUDIES
The moat
One seat per market. Then it's closed.
Authority can't be split two ways. We arm one firm per category per market and refuse the rival across the street. Check whether your seat is still open.
Check my market