This is Dale's setup.
Dale has a killer site. It ranks, and it turns clicks into signed cases.
Dale's social is pumping. He doesn't post it himself. He never has time to.
Dale's on premium TV. The real networks, the shows people actually stream after dinner. Not a banner nobody clicks.
Dale's town has about 200,000 people in it. Dale gets every case there.
And now Dale's tapping the bigger markets next door, and doubling his firm's intake.
Dale did none of this himself. Dale's marketing is handled.