Creative

90% of PI firms look identical.
Yours doesn't have to.

Red and blue. Gavel clip art. "Fighting for you." We've audited law firm branding across 210 markets. The sameness is staggering. We build brands people actually search for. That shift cuts your cost per click by 90%.

90% of PI firms look the same
90% cheaper CPC on branded search
210 markets tracked
8-12 weeks to launch
What We Build

A brand system, not just a logo.

Your logo is one piece. We build the entire system: positioning, visual identity, messaging, collateral, and a launch plan that puts it all to work. Every touchpoint, consistent.

Brand Identity Systems

Logo, color palette, typography, and visual guidelines that scale across every channel. Print, digital, video, signage. One system, zero guesswork.

  • Logo design and variations
  • Color system and typography
  • Brand guidelines document
  • Template library for internal teams

Positioning and Messaging

Your firm's story, distilled. We build messaging frameworks that give every team member the same language. From intake scripts to billboard headlines.

  • Competitive positioning audit
  • Messaging framework
  • Tagline development
  • Voice and tone guidelines

Collateral Design

Business cards, letterhead, vehicle wraps, office signage, presentation decks. Everything your firm touches looks like it belongs to the same brand.

  • Business cards and stationery
  • Vehicle wrap design
  • Office and environmental signage
  • Presentation templates

Brand Launch

We don't hand you a PDF and disappear. Your new brand rolls out across every channel simultaneously. Website, social, CTV, print, signage.

  • Multi-channel launch plan
  • Social media rebrand
  • Website and landing page updates
  • Team training and rollout
Why It Matters

The math behind law firm branding.

Generic PI keywords cost $150+ per click in competitive markets. Branded search terms? Often under $5. That's the whole game. When someone searches your firm name instead of "personal injury lawyer near me," you've already won.

We've built law firm brand systems for firms in New York, Tampa, Philadelphia, and New Orleans. Every one started the same way: looking like every other firm in their market. Now they don't.

Strong brands compound. They lower acquisition costs quarter over quarter. Every media dollar works harder because recognition does half the selling before someone picks up the phone. Your logo design is just the start.

$150+ Average CPC for generic PI keywords
<$5 Typical CPC on branded search terms
3,720 Legal advertisers tracked in our data
The Process

From audit to launch in 12 weeks.

Three phases. No mystery. You'll see concepts early and stay involved at every step.

01

Discovery and Audit

Weeks 1-2

We pull your market data, audit every competitor's brand in your DMA, and identify the visual white space. Most markets have 15+ firms that look identical. That's your opening.

02

Design and Build

Weeks 3-8

Brand identity, messaging framework, and collateral design. You'll see concepts within three weeks. Revisions happen fast. Final deliverables include everything your team needs to stay on brand.

03

Launch and Activate

Weeks 9-12

Your new brand goes live across every channel. Website, social profiles, CTV creative, print materials. We coordinate the rollout so nothing falls through the cracks.

See what your competitors' brands look like.

We'll pull the competitive landscape in your DMA and show you where the visual white space is.

Check your market

Common questions

How long does a full rebrand take?

Eight to 12 weeks from kickoff to launch. Discovery and competitive audit take two weeks. Design and build run four to six weeks. Launch coordination takes another two to four weeks depending on how many channels you're running.

Do you design websites too?

Yes. Website design and conversion rate optimization are part of our Creative pillar. Most firms pair a rebrand with a new site since the brand system drives every design decision. We build conversion-focused sites, not brochure pages.

What's included in a brand system?

Logo and all variations, color palette, typography, brand guidelines document, messaging framework, tagline, collateral templates, and social media assets. Everything your team needs to keep the brand consistent across channels.

Can you work with our existing brand?

Absolutely. Not every firm needs a full rebrand. Sometimes the bones are good and the execution needs tightening. We'll audit what you have and recommend whether a refresh or rebuild makes more sense for your market.

Related

See finished brand work.

Real brand systems we've built for PI firms. Before, after, and the thinking behind every decision.

  • Brand identity systems
  • CTV creative production
  • Website design and build
See the work
See my market