Website Design

Law Firm Website Design
That Actually Converts

We audited 73 law firm websites in Philadelphia. Not one passed. 80% had no call tracking. 74% failed mobile speed. The design wasn't the problem. The conversion infrastructure was.

73 PI firm websites audited in Philadelphia alone
65% Of law firms say their website drives highest ROI
4.2s Average PI firm site load time
3-5x Conversion lift from proper CTA placement
What We Build

Law Firm Website Design Built Around Conversions

Pretty sites that don't convert are expensive art projects. We build sites that look sharp and turn visitors into signed cases. Every design decision has a reason.

Custom Website Design

Built on modern frameworks like Astro, not WordPress templates. Fast, secure, and designed around your firm's brand and market position.

Landing Page Design and CRO

Dedicated pages for each practice area and campaign. A/B tested CTAs, intake forms, and layouts that turn clicks into consultations.

Mobile-First Responsive Builds

Over 70% of PI searches happen on mobile. Every page we build starts there. Click-to-call, thumb-friendly forms, fast load times.

Speed Optimization

Core Web Vitals passing scores from day one. Image compression, lazy loading, code splitting, edge caching. Under two seconds or we're not done.

Intake Form and Chat Integration

Forms that sync to your CRM. Live chat that routes to intake. Every lead captured, tracked, and attributed to the source that brought them in.

The Problem

65% of PI Firm Websites Don't Convert

We've seen it across every market we track. 65% of law firm websites don't convert because they're built for aesthetics, not intake. The average PI site loads in 4.2 seconds. The CTA sits below the fold. No click-to-call on mobile. The intake form asks 12 questions before capturing a number.

We audited 50 PI firm websites and found the same gaps everywhere. The fix isn't a redesign. It's a rebuild with conversion data driving every decision. Where the phone number sits. How the form flows. What loads first. What loads never.

4.2s Average PI site load time Google recommends under 2.5s
73 Sites audited in Philadelphia Zero passed Core Web Vitals
3-5x Conversion lift from CTA placement Above the fold, click-to-call
The Process

Audit. Build. Optimize.

Eight to 12 weeks from strategy session to a site that converts. Then ongoing optimization driven by real data.

01

Audit and Strategy

Weeks 1-2

We scrape your current site, your competitors' sites, and the top performers in your DMA. Load times, CTA placement, intake flow, mobile UX. You get a full report with specific gaps and opportunities.

  • Competitor website analysis
  • Core Web Vitals audit
  • Conversion path mapping
  • Content gap identification
02

Design and Build

Weeks 3-10

Custom design, not a template reskin. Every page built for your practice areas, your market, and the cases you want. CRO baked into the wireframes before a single pixel gets placed.

  • Brand-aligned visual design
  • Mobile-first responsive build
  • Intake form and tracking setup
  • Speed optimization
03

Launch and Optimize

Weeks 11-12+

We launch, monitor Core Web Vitals, and start testing. Heatmaps, scroll depth, form completion rates. The site gets better every month because we measure what happens after the click.

  • QA and cross-device testing
  • Analytics and call tracking setup
  • A/B testing roadmap
  • Ongoing CRO improvements

See what your site is costing you.

We'll audit your current website, benchmark it against competitors in your market, and show you the conversion gaps. Learn more about what makes a law firm website convert.

Check your market

Common questions

Do you build on WordPress?

No. WordPress powers 43% of the web and carries 43% of the web's security vulnerabilities. We build on modern frameworks like Astro that ship less JavaScript, load faster, and don't need constant plugin updates. The result is a site that scores 90+ on Core Web Vitals without heroic optimization.

How long does a website build take?

Eight to 12 weeks from strategy session to launch. Two weeks for audit and strategy. Six to eight weeks for design and development. Two weeks for QA, content loading, and launch prep. Rush timelines are possible for an additional fee, but we don't cut corners on CRO.

Do you handle SEO too?

Yes. Technical SEO is part of every build: schema markup, sitemap generation, canonical tags, internal linking structure, and page speed. We also handle ongoing content strategy and keyword targeting if you need it. The site launches SEO-ready, not SEO-hopeful.

What about my existing content?

We audit it. Good content gets migrated and optimized. Weak content gets rewritten or consolidated. We set up proper redirects so you don't lose any rankings during the transition. No orphaned pages, no broken links.

Related

We audited 73 law firm websites in Philadelphia.

Load times, CTA placement, mobile UX, intake forms. Here's what we found.

Read the audit
See my market