CTV Advertising for Personal Injury Law Firms

When you work with us, the custom audiences we build for your firm are locked to your DMA. Other PI firms in your market cannot buy access to those same audiences through us. You're not bidding against your competitors for the same eyeballs.

We handle everything. Strategy, scripts, design systems, video production, and ongoing optimization. You approve — we execute. Most campaigns launch with 2-3 creative variations that we test and optimize over time.

We use a proprietary methodology built on real-world signals — not just demographics. The specifics are something we discuss in conversation, but the result is reaching high-intent households rather than spraying ads at everyone 25-54 with a pulse.

We integrate with CallRail for call attribution and GA4 for web analytics. You'll see verified visits, branded search lift, form submissions, and call volume — all tied back to your streaming campaigns. We also run brand lift studies to measure awareness impact.

Yes. Many of our clients are shifting budget from broadcast to streaming, or adding streaming to complement existing linear. We'll audit what you're doing now and show you where streaming fits.

We're built for legal advertising. All creative is reviewed for state bar compliance before launch. We know the rules and we don't cut corners.

Most campaigns are live within 3-4 weeks. Creative timeline depends on scope — if you need full production from scratch, add 1-2 weeks. If you have existing assets we can optimize, we move faster.

We use Dial800 for toll-free tracking and CallRail for onsite dynamic number insertion. Every call is attributed to the campaign that drove it. We also test whether your market responds better to toll-free statewide numbers or local digit-friendly numbers.

Conversions typically start in the first 30 days. Month one you'll see web form fills, phone calls, and 'I saw your commercial' feedback. Month two we optimize — dayparting, creative performance, audience refinement. Month three and beyond, you're scaling what works.

Yes. We identify exposure populations at the household level and run national campaigns with national exclusivity — one client per tort. We stay current on emerging torts and can scale based on your capacity.

Most platforms sell demographic buckets — Adults 25-54, 'interested in legal.' We build custom audiences using real-world signals through LiveRamp, targeting by case type and market. And we don't sell the same audiences to your competitor.