THE PROCESS
Become the Household Name in Your Market.
One firm per DMA. Exclusive audiences. Millions of streaming impressions. Full attribution to signed cases.
PHASE 01
Reserve Your Market
One firm per DMA — that's the model. Before strategy, before creative, we confirm your market is available. Once you're in, competitors are locked out of the same audience pools.
We're selective. We work with high-growth, organized firms ready to own their market.
Check market availability
Confirm DMA exclusivity
Align on growth goals
Lock your market
1
Firm Per Market
Your competitors can't buy the same audiences. That's the model.
PHASE 02
Brand Audit & Creative
Your commercial needs to work on an 8-foot screen, not a web banner. We audit your existing brand — colors, tagline, slogan, voice — and optimize for TV viewing.
Then we develop messaging for your PI verticals. MVA. Trucking. Wrongful death. Each has different pain points. Your 30-second spot needs to land. We don't run spots until we're 110% confident they'll perform.
Existing brand audit
Color optimization for TV
Voice & tone development
30-second script
Professional voiceover
A/B variations
PHASE 03
Audience Distribution & Attribution
We build custom audiences based on behavioral and life-event signals, plus high-intent contextual targeting — not demographics. Daily budgets are set based on DMA ranking to establish your audience pool.
Your spot runs across 150+ premium streaming networks. Non-skippable. We run millions of commercials monthly across select markets.
Behavioral & life-event signals
High-intent contextual targeting
DMA-based daily budgets
150+ premium networks
10-30K+ commercials aired per day
95%
Household Match Rate
LiveRamp identity resolution ensures we reach actual households — not just eyeballs.
PHASE 04
Retarget & Protect
CTV creates awareness. We capture and convert it. Households that see your spot and show intent signals get retargeted across social media. We protect your branded search so competitors don't steal the leads you generated.
Full attribution stack: GA4 integration, CallRail tracking, dedicated phone number assignment and porting. We track down to each segmented audience — which households saw your CTV spot first, then converted.
CTV → Social → Search. One coordinated system.
GA4 Google Analytics integration
CallRail call tracking
Dedicated number assignment & porting
Segmented audience attribution
Social media retargeting
Branded search protection
The Leaky Bucket Problem
Viewer sees your commercial → searches your name → clicks competitor's ad → becomes their lead.
We close the loop.
PHASE 05
Optimize & Scale
After month one, you'll have a clear picture: unique households reached, total commercials aired, verified visits, calls tracked. We optimize weekly and scale what works.
The goal: make your firm the household name in your DMA. Exclusively.
Weekly optimization cycles
Household reach reporting
Commercials aired tracking
Attribution to signed cases
Millions
TV Spots
Monthly across markets
150+
Networks
Premium streaming
94%
Completion
Average rate
Weekly
Optimization
Performance cycles
EVERYTHING YOU NEED
What's Included
MARKET
Exclusive DMA reservation
Competitor lockout
Geographic targeting
CREATIVE
Full brand audit
8-ft color optimization
Script & voiceover
A/B variations
AUDIENCES
Behavioral & life-event signals
High-intent contextual targeting
95% household match
DISTRIBUTION
150+ premium networks
10-30K+ commercials aired daily
Non-skippable placements
ATTRIBUTION
GA4 integration
CallRail tracking
Dedicated number assignment
Segmented audience tracking
MULTI-CHANNEL
Social retargeting
Search protection
CTV → Social → Search coordination
Ready to Claim Your Market?
Book a strategy call to check market availability and see if we're a fit.