Creative + Media

Most law firm commercials
look like they were shot in 2009.

Guy in a suit pointing at you from behind a desk. Stock footage of a courthouse. We don't do that. We produce CTV spots for streaming with a five-scene emotional arc: pain, brand, proof, relief, end card. Healthcare aesthetic. Zero courtroom cliches.

95%+ CTV completion rates
47.5% of TV viewing is streaming
3,720 legal advertisers tracked
210 US markets in our data
What We Produce

From script to streaming platform.

One production shoot generates your CTV spot, social cuts, testimonial content, and web video. Every asset built to the specs each platform requires.

30-Second CTV Spots

Five-scene emotional arc built for streaming. Healthcare aesthetic, not courtroom cliche. No gavels, no pointing attorneys, no red and gold color schemes. Your spot runs on Hulu, Peacock, Paramount+, and 50+ platforms.

  • Script and storyboard development
  • Professional production and filming
  • Color grading and post-production
  • Platform-compliant delivery files

15-Second Social Cuts

Shorter edits optimized for Meta, Instagram, and YouTube feeds. Same production quality as your CTV spot, recut for vertical and square formats where scroll speed is everything.

  • Vertical and square format edits
  • Platform-native captions and text
  • Meta and Instagram ad specs
  • YouTube pre-roll versions

Testimonial and Case Result Videos

Real clients telling real stories. We handle the interview, filming, editing, and compliance review. These become your highest-converting creative assets for retargeting.

  • Client interview coordination
  • Documentary-style filming
  • Compliance and ethics review
  • Multi-format output for all channels

Content Strategy and Production

Video content doesn't live in a vacuum. We plan the editorial calendar, produce content marketing assets, and distribute across channels. CTV, social, website, email. Everything connected.

  • Editorial calendar planning
  • Blog and article production
  • Video content repurposing
  • Cross-channel distribution
Why CTV

The audience moved. Most law firms haven't followed.

Streaming isn't the future. It's already here. Nearly half of all TV viewing happens on connected devices, and CTV completion rates top 95%. Viewers can't skip your ad. They watch the whole thing.

We track 3,720 legal advertisers across 210 US markets. The data is clear: most PI firms still pour money into broadcast while their audience watches Hulu. That gap is your opportunity.

Not sure what CTV advertising is? Our complete guide for law firms breaks down targeting, measurement, costs, and platform comparisons. Short version: if you're not on streaming, your competitors will be.

95%+ CTV ad completion rate vs. 65% for broadcast
$150M+ Monthly legal ad spend we track
50+ Streaming platforms for ad placement
Our Approach

Five scenes. One emotional arc.

Every CTV spot follows a proven structure: problem, complication, turning point, resolution, call to action. Healthcare aesthetic. Documentary lighting. Zero courtroom cliches.

01

Problem

Open with the moment that changes everything. The accident, the diagnosis, the phone call. Real situations, not stock footage.

02

Complication

Show what happens next. The confusion, the bills, the insurance company that won't call back. Build empathy fast.

03

Turning Point

The call to your firm. Not a gavel slam. Not a dramatic courtroom entrance. A human moment of connection and relief.

04

Resolution

Life moving forward. Recovery, stability, justice. Show the outcome your firm delivers without overselling it.

05

Action

Clean close. Firm name, phone number, one clear next step. Viewers remember the last three seconds most.

The Process

Brief to delivery in six weeks.

Three phases. You approve the script before production starts.

01

Creative Brief and Strategy

Week 1

We review your brand, study your market competitors, and define the creative direction. You'll see the script, storyboard, and shot list before anything goes into production.

02

Production

Weeks 2-4

Filming, talent direction, and on-set production. We shoot everything needed for the full spot plus social cuts, testimonials, and B-roll. One shoot, multiple assets.

03

Post and Delivery

Weeks 5-6

Color grading, sound design, and final editing. You get platform-compliant files for CTV, social, and web. Revisions happen fast. Final delivery includes all formats and specs.

Ready to get on streaming?

We'll walk through your market, your competitors' creative, and what a CTV campaign looks like for your firm.

Check your market

Common questions

Do you handle CTV media placement too?

Yes. We produce the creative and place the media. CTV advertising across Hulu, Peacock, Paramount+, and local streaming is part of our Media pillar. Production and placement work better when one team handles both.

What does a CTV spot cost?

Production runs $10K to $50K depending on scope. A single-location shoot with one talent and standard post runs closer to $10K to $15K. Multi-location, multi-talent productions with animation and advanced post-production sit at the higher end.

How long to produce a 30-second spot?

Four to six weeks from creative brief to final delivery. Week one is strategy and scripting. Weeks two through four cover production. Weeks five and six are post-production and revisions. Rush timelines are possible for an additional fee.

Can you work with our existing footage?

If the quality holds up, yes. We can re-edit, re-grade, and recut existing footage into CTV-compliant spots and social cuts. But honest answer: most existing law firm footage doesn't meet streaming platform standards. We'll tell you upfront.

Deep Dive

The complete CTV guide.

Everything you need to know about connected TV advertising for law firms. Costs, targeting, measurement, and platform comparisons.

  • CTV vs. broadcast comparison
  • Cost and ROI benchmarks
  • Targeting and measurement
  • Platform-by-platform breakdown
Read the guide
See my market