47 firms bid on the same keyword at $181 a click. Most can't tell you which clicks became cases. We measure cost per signed case, not cost per click. That's the difference between PPC for lawyers that works and PPC that burns cash.
The average personal injury keyword costs $181 per click. Forty-seven firms bid on the same term in a typical metro. That's not competition. That's a money pit.
Most firms see a $15K Google Ads bill and 200 leads. How many signed? Which campaigns produced them? Nobody knows. Law firm PPC without attribution is just expensive guessing.
We fix that. Every campaign connects to call tracking, CRM data, and case-level attribution. You'll know which keywords and ads produce signed cases. Then we cut the waste and scale the winners.
Every paid channel feeds the same tracking system. You see cost per signed case across all of them, not siloed reports from five different vendors.
Search, display, and YouTube campaigns built around your practice areas and markets. Negative keyword sculpting, quality score optimization, and bid strategies that reduce waste.
Your competitors bid on your firm's name. We make sure you own your brand in search results. Every branded query converts to your site, not theirs. See our branded search protection guide for the full playbook.
Custom audiences, lookalikes, and retargeting sequences across Facebook and Instagram. Case-type targeting that reaches people who actually need a lawyer.
Geofenced display around ERs, courthouses, and body shops. Cross-device retargeting that follows prospects from TV screen to phone to intake form.
Google Screened setup, review management, and lead qualification. LSAs put you at the top of search for a fraction of the cost of traditional PPC.
We don't run campaigns without attribution. Tracking goes in first. Then we build, launch, and optimize against real outcomes.
We pull your current ad data, audit your campaigns, and map your competitive landscape. You'll see exactly where budget leaks and where the gaps are.
New campaigns go live with proper structure, tracking, and attribution from day one. No guessing. Every click traced from impression to intake call.
Weekly optimization, monthly reporting, quarterly strategy. We measure cost per signed case, not vanity metrics. Budgets shift to what actually produces cases.
We'll pull your market's paid search data, map the competitive landscape, and show you where the budget leaks are.
It depends on your market and competition. Most PI firms we work with spend $5K to $25K per month on paid search alone. Smaller markets can start lower. Bigger DMAs with 40+ competitors bidding on the same terms need more firepower. We'll size the budget to your market during the strategy call.
Yes. We run campaigns across Meta, Instagram, and LinkedIn. Social works best as a retargeting layer and for brand awareness. It's rarely the primary lead driver for PI firms, but it's a critical part of the full funnel when paired with search and CTV.
We measure cost per signed case through full-funnel attribution. Not cost per click. Not cost per lead. Signed cases. That means call tracking, CRM integration, and attribution that follows the prospect from first ad impression to intake. Most agencies stop at the click.
Absolutely. We start with an audit of your current account. Most firms we onboard are wasting 30% to 40% of their budget on broad match bleed, missing negatives, and campaigns that don't tie back to actual cases. We fix the structure first, then scale what works.