We track every legal advertiser in 210 US markets. The same pattern everywhere: 85%+ of budgets go to broadcast while 47.5% of TV viewing is streaming. That's the biggest misallocation in legal advertising. And the firms that move first own their markets.
We pulled the data on all 3,720 legal advertisers across 210 markets. Same story everywhere. Firms writing six-figure checks for broadcast slots while 120 million US households watch Hulu, Peacock, and YouTube TV.
Broadcast can't target by household. Can't attribute to calls. Can't tell you which spots drove which cases. CTV does all three. And the streaming gap in legal advertising means less competition and cheaper CPMs for firms that move now.
This isn't a prediction. It's math.
Your cost per signed case runs $3,000 to $15,000. Not $30 for a t-shirt. Every platform choice, targeting layer, and frequency cap has to account for that math. Most CTV vendors don't get this.
Market analysis, audience sizing, budget allocation, and platform selection based on your DMA's competitive landscape. Not guesswork. Data from 3,720 tracked advertisers.
Hulu, Peacock, YouTube TV, Tubi, Paramount+, and 50+ local streaming platforms. We pick the mix that reaches your audience at the right frequency and CPM.
Behavioral signals, contextual targeting, geographic precision down to the zip code. We target households showing intent patterns, not just demographics.
Too few impressions and nobody remembers you. Too many and you're wasting budget. We manage frequency caps across platforms so every dollar drives reach, not repetition.
From ad exposure to website visit to phone call to signed case. Deterministic matching at the household level. You'll know which impressions drove which calls.
Your spots run alongside ESPN, CNN, HGTV, Fox News, Bravo, and 145 more. Same commercial breaks your audience watches every night. The difference: only households matching your targeting criteria see them.
Most CTV vendors target demographics. Age, gender, zip code. That's broadcast thinking on a digital channel.
We build audience models on LiveRamp behavioral segments: auto loan holders, recent ER visitors, workers' comp filers, homeowners in litigation-prone zip codes. First-party data matched to household IPs. Your ad reaches people showing intent patterns, not just people who fit a demographic checkbox.
Contextual listeners layer on top. When someone searches for injury-related content, browses legal resources, or visits competitor sites, their household enters the targeting pool. That's not a cookie. It's a deterministic identity graph resolved at the household level.
This is what separates a $30 CPM that produces calls from a $30 CPM that produces nothing. The targeting layer is the whole game. And most CTV vendors don't have access to the data we use.
Most campaigns launch within four weeks. Attribution data flows from day one.
We pull your DMA's legal advertising data. Who's spending what, on which channels, and where the gaps are. You'll see exactly how much of your market's ad spend hits streaming versus broadcast. Spoiler: it's almost always under 15%.
Platform selection, audience configuration, creative trafficking, and tracking setup. We build the attribution pipeline before the first ad runs so data flows from day one.
Weekly optimization. Monthly reporting tied to calls and cases, not impressions. Quarterly strategy reviews. We shift spend to what's working and cut what isn't.
210 DMAs. Firm by firm. Channel by channel. We'll show you who's spending what and where streaming is wide open.
Most law firm CTV campaigns run $15,000 to $50,000 per month in media depending on market size. CPMs range from $25 to $35 blended programmatic. Premium inventory (Hulu, Peacock) runs $35-55. We model the exact budget for your DMA based on competitive data. Full breakdown in our CTV cost guide at /guide/ctv-costs-budgeting-roi/how-much-ctv-cost-law-firms/.
Household-level attribution. We match ad exposures to website visits, phone calls, and form submissions. Deterministic matching, not modeled estimates. You see which platforms, audiences, and creatives drove calls. We integrate with call tracking and CRM to trace from impression to signed case. More on CTV measurement at /guide/ctv-attribution-measurement/.
Yes. Our Creative pillar handles CTV spot production: 30-second spots, 15-second cuts, and companion banners. If you already have creative, we'll evaluate it against completion rate benchmarks and recommend updates if needed.
Three ways. First, targeting: CTV reaches specific households by behavior and geography. Broadcast reaches everyone in a DMA whether they're your audience or not. Second, attribution: CTV tracks from impression to call. Broadcast tracks nothing. Third, waste: CTV completion rates top 95% because the ads aren't skippable. Broadcast? People leave the room.
Targeting, attribution, costs, platform selection, and the data behind the streaming shift.