Philadelphia
Legal Advertising Market Intelligence
$4.8M moves through Philadelphia every month. We track every dollar, every channel, every firm. Here's the full mix.
Philadelphia is a $4.8M/month legal ad market, more than double Charlotte, yet only 12% goes to streaming. The giants (Morgan & Morgan, TopDog, Lundy) are locked in a radio and broadcast battle, leaving CTV wide open.
Where the Money Goes
Every layer of Philadelphia's legal ad spend, broken down by channel. No filler.
Who's Spending
The firms writing the checks in Philadelphia. Ranked by monthly spend, with streaming adoption for each.
| Rank | Advertiser | Spend | Share | Streaming |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $1.3M | 26.6% | 10% |
| #2 | Spear Greenfield | $601K | 12.5% | 25% |
| #3 | Kline & Specter | $529K | 11% | 12% |
| #4 | TopDog Law | $414K | 8.6% | 0% |
| #5 | Lundy Law | $393K | 8.2% | 1% |
| #6 | Gilman & Bedigian | $177K | 3.7% | 16% |
| #7 | J Fine Law | $167K | 3.5% | 0% |
| #8 | Pond Lehocky Giordano | $150K | 3.1% | 14% |
| #9 | Stern & Cohen | $136K | 2.8% | 16% |
| #10 | Messa & Associates | $87K | 1.8% | 5% |
| #11 | Saltz Mongeluzzi Bendesky | $85K | 1.8% | 8% |
| #12 | Medical Malpractice-Cohen | $84K | 1.7% | 0% |
| #13 | Stark & Stark | $70K | 1.5% | 14% |
| #14 | Silvers Langsam & Weitzman | $67K | 1.4% | 0% |
| #15 | Asbestos Cancer-Victims Justice Group | $54K | 1.1% | 96% |
Where the Gaps Are
Philadelphia is a $4.8M/month legal ad market, more than double Charlotte, yet only 12% goes to streaming. The giants (Morgan & Morgan, TopDog, Lundy) are locked in a radio and broadcast battle, leaving CTV wide open.
Competitor Blind Spots
- TopDog Law spends $414K/month with 0.1% on streaming
- Lundy Law spends $393K/month with 1.4% on streaming
- J Fine Law spends $167K/month with 0% on streaming
- Silvers Langsam & Weitzman spends $67K/month with 0% on streaming
- Cordell & Cordell spends $46K/month with 0% on streaming
The Streaming Play
Only Spear Greenfield (25%) and a few mass tort advertisers have meaningful streaming presence. YouTube TV captures $382K/month, mostly from just 10 advertisers. The streaming lane is remarkably open for a top-5 DMA.
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