Question 1

What does "exclusive audience access" actually mean?

Accepted Answer

When you work with us, the custom audiences we build for your firm are locked to your DMA. Other PI firms in your market cannot buy access to those same audiences through us. You're not bidding against your competitors for the same eyeballs.

Question 2

Do you handle creative or do I need to bring my own?

Accepted Answer

We handle everything. Strategy, scripts, design systems, video production, and ongoing optimization. You approve — we execute. Most campaigns launch with 2-3 creative variations that we test and optimize over time.

Question 3

How do you target people who actually need a PI lawyer?

Accepted Answer

We use a proprietary methodology built on real-world signals — not just demographics. The specifics are something we discuss in conversation, but the result is reaching high-intent households rather than spraying ads at everyone 25-54 with a pulse.

Question 4

How do I know streaming TV is actually working?

Accepted Answer

We integrate with CallRail for call attribution and GA4 for web analytics. You'll see verified visits, branded search lift, form submissions, and call volume — all tied back to your streaming campaigns. We also run brand lift studies to measure awareness impact.

Question 5

Do you work with firms already doing TV advertising?

Accepted Answer

Yes. Many of our clients are shifting budget from broadcast to streaming, or adding streaming to complement existing linear. We'll audit what you're doing now and show you where streaming fits.

Question 6

What about compliance with bar advertising rules?

Accepted Answer

We're built for legal advertising. All creative is reviewed for state bar compliance before launch. We know the rules and we don't cut corners.

Question 7

How quickly can we launch?

Accepted Answer

Most campaigns are live within 3-4 weeks. Creative timeline depends on scope — if you need full production from scratch, add 1-2 weeks. If you have existing assets we can optimize, we move faster.

Question 8

How do you track phone calls from streaming ads?

Accepted Answer

We use Dial800 for toll-free tracking and CallRail for onsite dynamic number insertion. Every call is attributed to the campaign that drove it. We also test whether your market responds better to toll-free statewide numbers or local digit-friendly numbers.

Question 9

When will I start seeing results?

Accepted Answer

Conversions typically start in the first 30 days. Month one you'll see web form fills, phone calls, and 'I saw your commercial' feedback. Month two we optimize — dayparting, creative performance, audience refinement. Month three and beyond, you're scaling what works.

Question 10

Do you handle mass tort campaigns?

Accepted Answer

Yes. We identify exposure populations at the household level and run national campaigns with national exclusivity — one client per tort. We stay current on emerging torts and can scale based on your capacity.

Question 11

What's the difference between your targeting and typical CTV platforms?

Accepted Answer

Most platforms sell demographic buckets — Adults 25-54, 'interested in legal.' We build custom audiences using real-world signals through LiveRamp, targeting by case type and market. And we don't sell the same audiences to your competitor.

Rank	Advertiser	Spend	Streaming %	Outlets
1	Morgan & Morgan 26.6% market share	$1.28M	10%	41
2	Spear Greenfield 12.5% market share	$601K	25%	21
3	Kline & Specter 11% market share	$529K	12%	18
4	TopDog Law 8.6% market share	$414K	0%	11
5	Lundy Law 8.2% market share	$393K	1%	23
6	Gilman & Bedigian 3.7% market share	$177K	16%	7
7	J Fine Law 3.5% market share	$167K	0%	8
8	Pond Lehocky Giordano 3.1% market share	$150K	14%	23
9	Stern & Cohen 2.8% market share	$136K	16%	16
10	Messa & Associates 1.8% market share	$87K	5%	9
11	Saltz Mongeluzzi Bendesky 1.8% market share	$85K	8%	9
12	Medical Malpractice-Cohen 1.7% market share	$84K	0%	1
13	Stark & Stark 1.5% market share	$70K	14%	6
14	Silvers Langsam & Weitzman 1.4% market share	$67K	0%	5
15	Asbestos Cancer-Victims Justice Group 1.1% market share	$54K	96%	13

Philadelphia

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