DMA #34
Kansas City
Legal Advertising Market Intelligence
$2.2M Monthly Ad Spend
20% Streaming Spend
Quick Insight: No Morgan dominance. Four regional firms split 48% share in $2.2M market. 20% streaming. Rare Morgan-free market for CTV.
Channel Analysis
Where the money goes in Kansas City
Television $1.4M
Cable $352K
Radio $0
Streaming Video $440K
Competitive Landscape
Who's spending in Kansas City
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Edelman & Thompson | $353K | 16.1% | 0% |
| #2 | DM Injury Law | $303K | 13.8% | 0% |
| #3 | DeVaughn James | $234K | 10.6% | 0% |
| #4 | Brown & Crouppen | $173K | 7.9% | 0% |
| #5 | Dimopoulos Injury | $86K | 3.9% | 0% |
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Data: Taqtics Market Intelligence | December 2025