DMA #94
Jackson
Legal Advertising Market Intelligence
$2.3M Monthly Ad Spend
18% Streaming Spend
Quick Insight: Morgan dominates at 38% share ($892K) in $2.3M market. Only 18% streaming. CTV competes without matching broadcast spend.
Channel Analysis
Where the money goes in Jackson
Television $1.7M
Cable $258K
Radio $0
Streaming Video $422K
Competitive Landscape
Who's spending in Jackson
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $892K | 38% | 0% |
| #2 | Richard Schwartz | $394K | 16.8% | 0% |
| #3 | KRW Lawyers | $163K | 6.9% | 0% |
| #4 | Derek L Hall | $134K | 5.7% | 0% |
| #5 | Mama Justice | $90K | 3.8% | 0% |
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Data: Taqtics Market Intelligence | December 2025