DMA #6 Premium Data
Houston
Legal Advertising Market Intelligence
$7.2M Monthly Ad Spend
162 Active Advertisers
42.6% Top 5 Market Share
18.1% Streaming Spend
Quick Insight: Houston is a $7.2M/month legal ad market. At 18.1% streaming, there's still significant room for CTV growth.
Channel Analysis
Where the money goes in Houston
Television $3.5M
Cable $102K
Radio $2.3M
Streaming Video $1.3M
Competitive Landscape
Who's spending in Houston
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Jim Adler & Associates | $1.2M | 16.8% | 6% |
| #2 | Terry Bryant Accident & Injury Law | $849K | 11.8% | 28% |
| #3 | Allied Injury Group | $390K | 5.4% | 50% |
| #4 | Smith & Hassler | $384K | 5.4% | 26% |
| #5 | Asbestos Cancer-Victims Justice Group | $223K | 3.1% | 97% |
| #6 | Attorney Brian White Personal Injury Lawyers | $202K | 2.8% | 28% |
| #7 | Domingo Garcia Law Office | $196K | 2.7% | 0% |
| #8 | Nava Law Group | $193K | 2.7% | 0% |
| #9 | Gomel & Associates | $188K | 2.6% | 0% |
| #10 | Justinian & Associates | $170K | 2.4% | 100% |
| #11 | Attorney Steve Lee | $162K | 2.3% | 0% |
| #12 | Martin Law Firm PC | $146K | 2% | 0% |
| #13 | Law Offices Of Justinian C Lane | $128K | 1.8% | 0% |
| #14 | Asbestos Cancer-Justinian | $125K | 1.7% | 0% |
| #15 | United Firm-La Liga Defensora | $120K | 1.7% | 0% |
The Opportunity in Houston
Houston is a $7.2M/month legal ad market. At 18.1% streaming, there's still significant room for CTV growth.
Competitor Blind Spots
- Domingo Garcia Law Office spends $196K/month with 0% on streaming
- Nava Law Group spends $193K/month with 0% on streaming
- Gomel & Associates spends $188K/month with 0% on streaming
- Attorney Steve Lee spends $162K/month with 0% on streaming
- Martin Law Firm PC spends $146K/month with 0% on streaming
The Streaming Play
Justinian & Associates leads streaming at 100.0%. Major advertisers like Domingo Garcia Law Office have minimal streaming presence—leaving audiences uncaptured.
$7.2M Monthly Market
#6 DMA Rank
162 Active Advertisers
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Data: Taqtics Market Intelligence | December 2025