DMA #5 Premium Data

Dallas-Fort Worth

Legal Advertising Market Intelligence

$6.9M moves through Dallas-Fort Worth every month. We track every dollar, every channel, every firm. Here's the full mix.

$6.9M Monthly Ad Spend
148 Active Advertisers
68.1% Top 5 Share
9.7% Streaming Spend
Quick Insight

Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.

Read the full Dallas-Fort Worth analysis
Channel Mix

Where the Money Goes

Every layer of Dallas-Fort Worth's legal ad spend, broken down by channel. No filler.

55.3%
34.4%
9.7%
Television 55.3%
$3.8M
Cable 0.7%
$46K
Radio 34.4%
$2.4M
Streaming Video 9.7%
$665K
Competitive Landscape

Who's Spending

The firms writing the checks in Dallas-Fort Worth. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Thomas J Henry $2.4M 9%
#2 Jim Adler & Associates $866K 2%
#3 Ben Abbott & Associates $627K 1%
#4 Thompson Law $463K 38%
#5 Mullen & Mullen Law Firm $344K 0%
#6 Frenkel & Frenkel $255K 12%
#7 United Firm-La Liga Defensora $195K 0%
#8 Witherite Law Group $162K 0%
#9 Law Offices Of Erika N Salter $124K 0%
#10 Godsey Law Firm $104K 0%
#11 Hernandez Law Group $86K 0%
#12 Montgomery Law $80K 0%
#13 Lisinski Law Firm $76K 1%
#14 TopDog Law $71K 1%
#15 Godsey Martin $68K 0%

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The Opportunity

Where the Gaps Are

Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.

Competitor Blind Spots

  • Jim Adler & Associates spends $866K/month with 2.4% on streaming
  • Ben Abbott & Associates spends $627K/month with 0.9% on streaming
  • Mullen & Mullen Law Firm spends $344K/month with 0% on streaming
  • United Firm-La Liga Defensora spends $194K/month with 0% on streaming
  • Witherite Law Group spends $161K/month with 0% on streaming

The Streaming Play

Thompson Law leads streaming at 38.3%. Major advertisers like Jim Adler & Associates have minimal streaming presence—leaving audiences uncaptured.

$6.9M Monthly Market
#5 DMA Rank
148 Active Advertisers

$3,000 value. No cost for qualified firms.

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Data: Taqtics Market Intelligence | December 2025
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