DMA #5 Premium Data
Dallas-Fort Worth
Legal Advertising Market Intelligence
$6.9M Monthly Ad Spend
148 Active Advertisers
68.1% Top 5 Market Share
9.7% Streaming Spend
Quick Insight: Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Channel Analysis
Where the money goes in Dallas-Fort Worth
Television $3.8M
Cable $46K
Radio $2.4M
Streaming Video $665K
Competitive Landscape
Who's spending in Dallas-Fort Worth
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Thomas J Henry | $2.4M | 34.7% | 9% |
| #2 | Jim Adler & Associates | $866K | 12.6% | 2% |
| #3 | Ben Abbott & Associates | $627K | 9.1% | 1% |
| #4 | Thompson Law | $463K | 6.7% | 38% |
| #5 | Mullen & Mullen Law Firm | $344K | 5% | 0% |
| #6 | Frenkel & Frenkel | $255K | 3.7% | 12% |
| #7 | United Firm-La Liga Defensora | $195K | 2.8% | 0% |
| #8 | Witherite Law Group | $162K | 2.4% | 0% |
| #9 | Law Offices Of Erika N Salter | $124K | 1.8% | 0% |
| #10 | Godsey Law Firm | $104K | 1.5% | 0% |
| #11 | Hernandez Law Group | $86K | 1.3% | 0% |
| #12 | Montgomery Law | $80K | 1.2% | 0% |
| #13 | Lisinski Law Firm | $76K | 1.1% | 1% |
| #14 | TopDog Law | $71K | 1% | 1% |
| #15 | Godsey Martin | $68K | 1% | 0% |
The Opportunity in Dallas-Fort Worth
Dallas-Fort Worth is a $6.9M/month legal ad market. Only 9.7% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
- Jim Adler & Associates spends $866K/month with 2.4% on streaming
- Ben Abbott & Associates spends $627K/month with 0.9% on streaming
- Mullen & Mullen Law Firm spends $344K/month with 0% on streaming
- United Firm-La Liga Defensora spends $194K/month with 0% on streaming
- Witherite Law Group spends $161K/month with 0% on streaming
The Streaming Play
Thompson Law leads streaming at 38.3%. Major advertisers like Jim Adler & Associates have minimal streaming presence—leaving audiences uncaptured.
$6.9M Monthly Market
#5 DMA Rank
148 Active Advertisers
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Data: Taqtics Market Intelligence | December 2025