DMA #45
Birmingham
Legal Advertising Market Intelligence
$2.0M Monthly Ad Spend
19% Streaming Spend
Quick Insight: 19% growth in $2M market with only 19% streaming. Morgan and Wettermark Keith battle broadcast. CTV offers alternative.
Channel Analysis
Where the money goes in Birmingham
Television $1.4M
Cable $244K
Radio $0
Streaming Video $386K
Competitive Landscape
Who's spending in Birmingham
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $436K | 21.5% | 0% |
| #2 | Wettermark Keith | $342K | 16.8% | 0% |
| #3 | Alexander Shunnarah | $180K | 8.9% | 0% |
| #4 | KRW Lawyers | $61K | 3% | 0% |
| #5 | Dimopoulos Injury | $61K | 3% | 0% |
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Data: Taqtics Market Intelligence | December 2025