DMA #45

Birmingham

Legal Advertising Market Intelligence

$2.0M moves through Birmingham every month. We track every dollar, every channel, every firm. Here's the full mix.

$2.0M Monthly Ad Spend
19% Streaming Spend
Quick Insight

19% growth in $2M market with only 19% streaming. Morgan and Wettermark Keith battle broadcast. CTV offers alternative.

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Channel Mix

Where the Money Goes

Every layer of Birmingham's legal ad spend, broken down by channel. No filler.

69.0%
12.0%
19.0%
Television 69.0%
$1.4M
Cable 12.0%
$244K
Streaming Video 19.0%
$386K
Competitive Landscape

Who's Spending

The firms writing the checks in Birmingham. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Morgan & Morgan $436K 0%
#2 Wettermark Keith $342K 0%
#3 Alexander Shunnarah $180K 0%
#4 KRW Lawyers $61K 0%
#5 Dimopoulos Injury $61K 0%

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Data: Taqtics Market Intelligence | December 2025
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