Las Vegas Legal Ads: YouTube Outspends Broadcast
Las Vegas has the highest CTV adoption in our data at 33%. YouTube App alone pulls $816K/month, more than most broadcast stations.
Las Vegas is different.
In most markets, CTV sits around 20-22% of legal ad spend. In Vegas, it’s 33%, the highest we track. And YouTube App alone pulls $816K per month, outspending every broadcast station except FOX.
The Numbers
- Monthly Spend: $4,505,138
- YoY Growth: +6.9%
- Channel Mix: Broadcast 52% | Cable 15% | CTV 33%
- DMA Rank: 39 (Mid-market)
Top 5 Advertisers:
| Firm | Monthly Spend | Share |
|---|---|---|
| Morgan & Morgan | $593,796 | 13.2% |
| Richard Harris Law | $482,980 | 10.7% |
| Paul Powell | $326,730 | 7.3% |
| Lerner & Rowe | $226,938 | 5.0% |
| Dimopoulos Injury Law | $199,918 | 4.4% |
Morgan & Morgan leads, but this market is more fragmented than most. The top spender only controls 13% of voice.
What Makes Vegas Different
Two firms are already running 100% CTV: Dimopoulos and Golightly. They’ve made the full shift while competitors stay 70%+ broadcast.
The YouTube App dominance is notable. At $816K/month, it outspends NBC and ABC combined in this market. That’s where attention is going, and where the early movers are placing bets.
The Insight
Vegas is a preview of where other markets are heading:
- Streaming share is rising. 33% CTV vs. 22% national average.
- YouTube is a major player. Not just a social platform, a TV competitor.
- First movers have advantage. Dimopoulos and Golightly built presence before costs rose.
If you’re in Vegas, the CTV playbook is already working. If you’re in another market, this is what’s coming.