Savannah, Georgia is the fastest-growing legal advertising market in our data. Up 23% year-over-year. Nearly $3 million per month in legal ad spend.
And only 18% of it goes to streaming.
The Numbers
- Monthly Spend: $2,924,925
- YoY Growth: +23.0%
- Channel Mix: Broadcast 70% | Cable 12% | CTV 18%
- DMA Rank: 92 (Small market)
Top 5 Advertisers:
| Firm | Monthly Spend | Share |
|---|---|---|
| Morgan & Morgan | $770,321 | 26.3% |
| Farah & Farah | $495,431 | 16.9% |
| Mike Hostilo Law Firm | $332,904 | 11.4% |
| Dozier Law Firm | $147,698 | 5.0% |
| Kenneth S Nugent | $124,028 | 4.2% |
Morgan & Morgan and Farah & Farah are battling for dominance, controlling 43% of the market combined. Both are heavy broadcast spenders.
Why This Matters
Savannah shows the pattern we’re seeing across fast-growing markets:
- Spend is accelerating. 23% growth means more firms are entering or increasing budgets.
- Broadcast is crowded. The top 3 firms own 55% of voice, mostly on TV.
- CTV is wide open. Only 18% of spend goes to streaming.
The firms pouring money into broadcast are fighting for the same inventory. Meanwhile, 46% of TV viewing nationally happens on streaming, and almost nobody in Savannah is there.
The Opportunity
If you’re a firm in Savannah, or entering the market, the broadcast war is expensive and the leaders are entrenched.
CTV offers a different battlefield:
- Reach the households Morgan and Farah are missing
- Non-skippable, 100% completion
- Household-level targeting instead of daypart guessing
The market is growing fast. The question is whether you compete where everyone else is, or go where they aren’t.