Google Ads for Lawyers

Google Ads costs, bidding strategies, landing page optimization, and call tracking setup for personal injury law firms running paid search.

12 answers

Branded Search Bidding for Lawyers

Branded CPCs: $1-10. Generic CPCs: $50-150+. Branded converts 2-3x better. If you're not bidding on your own name, competitors will.

Quick answer: Yes, law firms should typically bid on their own brand name. Branded keywords cost $1-$10 per click versus $50-$150+ for generic terms, convert at 2-3...

Call Tracking for Lawyer Google Ads

Phone calls = majority of PI conversions. Without call tracking, they show as 'direct' traffic. You can't optimize what you can't measure.

Quick answer: For PI law firms, phone calls are often the majority of conversions from Google Ads. Without call tracking, those calls appear as 'direct' traffic, ma...

Competitor Conquesting for Lawyers

Legal to bid on competitor names. Rarely worth it. High CPCs, low conversions, triggers retaliation. Better play: build awareness so people search YOUR name.

Quick answer: Bidding on competitor law firm names is legal but often ineffective. Google allows it (with restrictions on trademark use in ads), but clicks are expe...

Google Ads for Law Firms: Spend and ROI

Law firms spend $15K-100K+/month on Google Ads. Most can't trace a single click to a signed case. Here's how the top PI firms run Google Ads in 2026.

Quick answer: Law firms typically spend $15,000-100,000+ per month on Google Ads. PI keywords cost $50-200+ per click. The biggest variable isn't budget. It's wheth...

Google Ads for PI Lawyers: Costs

PI is Google's most expensive vertical. CPCs: $50-150+. CPL: $600-1,000 in competitive markets. You're buying demand capture at premium prices.

Quick answer: Personal injury is the most expensive Google Ads vertical, with CPCs ranging from $50-$150+ and cost per lead hitting $600-$1,000 in competitive marke...

Google Ads Landing Pages for Lawyers

Legal search ads: 7% average conversion. Top performers: 20%+. At $100+ CPCs, the gap between 5% and 15% is thousands monthly. Landing pages matter.

Quick answer: Legal search ads average 7% conversion rate, with PI-specific campaigns hitting 7-10% and top performers reaching 20%+ in strong months. The differenc...

Google Ads Mistakes Lawyers Make (And Fixes)

At $50-150+ per click, mistakes are expensive. Broad match without negatives, wrong geo, homepage traffic, no call tracking. Each error = thousands wasted.

Quick answer: At $50-$150+ per click, PI Google Ads mistakes are expensive. The most common: broad match without negatives, targeting outside your service area, sen...