Google Ads costs, bidding strategies, landing page optimization, and call tracking setup for personal injury law firms running paid search.
10 answersBranded CPCs: $1-10. Generic CPCs: $50-150+. Branded converts 2-3x better. If you're not bidding on your own name, competitors will.
Phone calls = majority of PI conversions. Without call tracking, they show as 'direct' traffic. You can't optimize what you can't measure.
Legal to bid on competitor names. Rarely worth it. High CPCs, low conversions, triggers retaliation. Better play: build awareness so people search YOUR name.
PI is Google's most expensive vertical. CPCs: $50-150+. CPL: $600-1,000 in competitive markets. You're buying demand capture at premium prices.
Legal search ads: 7% average conversion. Top performers: 20%+. At $100+ CPCs, the gap between 5% and 15% is thousands monthly. Landing pages matter.
At $50-150+ per click, mistakes are expensive. Broad match without negatives, wrong geo, homepage traffic, no call tracking. Each error = thousands wasted.
Ads: leads in days, $50-150+ CPC, stops when you stop. SEO: 6-12 months, compounds forever. Most firms need both. Plus awareness channels.
Agencies charge ~20% of spend. Serious PI firms spend $15-100K/month. Demand cost-per-case reporting. Not vanity metrics like impressions or CTR.
LSAs = top of results + 'Google Screened' badge. Pay per lead ($140-340/call for PI), not per click. ~25% convert to retained clients.
CPCs: $50-150+. CPL: $312-512 by case type. Northeast: $468. Midwest: $314. Trend: always up. Based on $21M+ in legal ad spend data.