CTV advertising for law firms: CPMs, platform comparisons, targeting strategies, and measurement. Data-backed answers for personal injury firms.
24 answersAmazon Freevee offers $15-25 CPMs with Amazon's purchase data targeting. Here's how law firms can use this AVOD platform effectively.
40M+ US subscribers. CPMs $30-60+. 90-95% completion rates. Buy direct from Disney or programmatic via DSPs. Costs, targeting, and strategy.
Trade Desk owns 63% of programmatic CTV. MNTN targets SMBs at scale. Here's what matters for PI firms picking a platform.
CTV: 90-98% completion. YouTube: 20-40%. Social: worse. Non-skippable, full-screen, TV-level attention. Your full message gets seen.
Optimal: 4-8 impressions per household per week. CTV caps at household level across publishers. Too few = forgotten. Too many = waste.
Household-level targeting via IP/device graphs. Zip code precision. Behavioral signals. First-party data. ACR retargeting.
CTV: household targeting, 90%+ completion, digital attribution, $20-40 CPM. Broadcast: broad reach, waste, limited measurement, $10-25 CPM. CTV wins on ROI.
CTV is the device (your TV). OTT is the delivery (streaming). Hulu on your phone is OTT. Hulu on your TV is both. Here's why it matters for PI ad buying.
CTV delivers higher completion rates on the big screen. YouTube offers targeting precision but more skips. Here's what the data shows.
Expect 90 days minimum before seeing clear CTV results. Here's what to expect at 30, 60, and 90 days, and why patience matters.
CTV costs $20-40 CPM programmatic, $40-60+ premium. PI firms need $15-50K/month per DMA for meaningful reach. We track pricing across 30+ markets.
CTV needs $15-20K/month minimum and 90+ days to show results. Here's when it makes sense for PI firms, when it doesn't, and how to know you're ready.
Streaming has 46% of viewing but only 25% of legal ad spend. Here's the data on why the shift makes sense, and when cable still works.
Netflix: $45-65+ CPM, limited targeting, tens of millions of subscribers. Premium pricing, premium brand. One piece of CTV strategy, not where you start.
Paramount+ offers CPMs from $7 through Paramount Ads Manager with 72M subscribers. How law firms can use CBS's streaming platform.
Peacock offers $25-30 CPMs with NBC content, NFL Sunday Night Football, and 41M paid subscribers. A guide to using NBCU's streaming platform for law firms.
Pluto TV offers $12-22 CPMs with 80M+ monthly users and a channel-based viewing experience. Here's how law firms can use Paramount's FAST platform.
#1 streaming device in the US. CPMs $20-40+. Access via Roku Channel, OneView DSP, or programmatic. Most firms reach Roku through broad CTV buys.
44.8% of TV viewing is streaming, surpassing broadcast and cable combined. 71% increase since 2021. How to reach the other half.
Tubi reaches 100M+ monthly users at $15-25 CPMs. Here's when this free streaming platform makes sense for law firm advertising.
Legal CTV CPMs range from $15 (FAST) to $55+ (premium). Here's how to evaluate whether you're paying fair rates for streaming inventory.
CTV advertising delivers video ads to streaming viewers on smart TVs and Roku. How it works, why 79% of households use it, and why it matters for PI firms.
OTT = streaming over internet, any device. CTV = TV screen only. 44.8% of viewing is OTT. CPMs $20-40+. OTT reaches cord-cutters broadcast misses entirely.
Automated, software-driven CTV buying. DSPs bid in real-time across multiple platforms based on your targeting. No manual publisher negotiations.
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