CTV advertising for law firms: CPMs, platform comparisons, targeting strategies, and measurement. Data-backed answers for personal injury firms.
24 answersAmazon Freevee offers $15-25 CPMs with Amazon's purchase data targeting. Here's how law firms can use this AVOD platform effectively.
40M+ US subscribers. CPMs $30-60+. 90-95% completion rates. Buy direct from Disney or programmatic via DSPs. Costs, targeting, and strategy.
DSPs (Trade Desk, Amazon) vs walled gardens (Hulu, Roku) vs specialized (MNTN). $15-25K/month managed, $50K+ mix programmatic and direct.
CTV: 90-98% completion. YouTube: 20-40%. Social: worse. Non-skippable, full-screen, TV-level attention. Your full message gets seen.
Optimal: 4-8 impressions per household per week. CTV caps at household level across publishers. Too few = forgotten. Too many = waste.
Household-level targeting via IP/device graphs. Zip code precision. Behavioral signals. First-party data. ACR retargeting.
CTV: household targeting, 90%+ completion, digital attribution, $20-40 CPM. Broadcast: broad reach, waste, limited measurement, $10-25 CPM. CTV wins on ROI.
CTV = the device (TV connected to internet). OTT = the delivery (streaming). Hulu on your phone: OTT. Hulu on your TV: both.
CTV delivers 95% completion rates on the big screen. YouTube offers targeting precision but 20-40% skip rates. Here's how to choose.
Expect 90 days minimum before seeing clear CTV results. Here's what to expect at 30, 60, and 90 days, and why patience matters.
$20-40 CPM programmatic, $40-60+ premium. PI firms spend $15-50K/month per DMA. Higher CPM than broadcast but 90%+ completion rates.
CTV requires $15-20K/month minimum and 90+ days to see results. Here's when it makes sense, and when it doesn't, for law firm advertising.
Streaming has 46% of viewing but only 25% of legal ad spend. Here's the data on why the shift makes sense, and when cable still works.
Netflix: $45-65+ CPM, limited targeting, tens of millions of subscribers. Premium pricing, premium brand. One piece of CTV strategy, not where you start.
Paramount+ offers CPMs from $7 through Paramount Ads Manager with 72M subscribers. How law firms can use CBS's streaming platform.
Peacock offers $25-30 CPMs with NBC content, NFL Sunday Night Football, and 41M paid subscribers. A guide to using NBCU's streaming platform for law firms.
Pluto TV offers $12-22 CPMs with 80M+ monthly users and a channel-based viewing experience. Here's how law firms can use Paramount's FAST platform.
#1 streaming device in the US. CPMs $20-40+. Access via Roku Channel, OneView DSP, or programmatic. Most firms reach Roku through broad CTV buys.
44.8% of TV viewing is streaming, surpassing broadcast and cable combined. 71% increase since 2021. How to reach the other half.
Tubi reaches 100M+ monthly users at $15-25 CPMs. Here's when this free streaming platform makes sense for law firm advertising.
Legal CTV CPMs range from $15 (FAST) to $55+ (premium). Here's how to evaluate whether you're paying fair rates for streaming inventory.
Connected TV advertising explained for personal injury attorneys. Learn how CTV works, what it costs, and why 79% of US households now have smart TVs.
OTT = streaming over internet, any device. CTV = TV screen only. 44.8% of viewing is OTT. CPMs $20-40+. OTT reaches cord-cutters broadcast misses entirely.
Automated, software-driven CTV buying. DSPs bid in real-time across multiple platforms based on your targeting. No manual publisher negotiations.