DMA #131
Wilmington
Legal Advertising Market Intelligence
$396K Monthly Ad Spend
21% Streaming Spend
Quick Insight: 13% growth in $396K market with 21% streaming. Ultra-fragmented: top spender at $34K. Modest CTV investment leads market.
Channel Analysis
Where the money goes in Wilmington
Television $246K
Cable $67K
Radio $0
Streaming Video $83K
Competitive Landscape
Who's spending in Wilmington
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Horton & Mendez | $34K | 8.5% | 0% |
| #2 | Law Offices Of James | $24K | 6.2% | 0% |
| #3 | InventHelp | $19K | 4.7% | 0% |
| #4 | Dimopoulos Injury | $17K | 4.4% | 0% |
| #5 | David & Associates | $15K | 3.8% | 0% |
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Data: Taqtics Market Intelligence | December 2025