DMA #10 Premium Data
Washington DC
Legal Advertising Market Intelligence
$2.6M Monthly Ad Spend
82 Active Advertisers
68.9% Top 5 Market Share
3.2% Streaming Spend
Quick Insight: Washington DC is a $2.6M/month legal ad market. Only 3.2% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Channel Analysis
Where the money goes in Washington DC
Television $1.9M
Cable $33K
Radio $582K
Streaming Video $83K
Competitive Landscape
Who's spending in Washington DC
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $810K | 31.1% | 5% |
| #2 | Marks & Harrison | $319K | 12.2% | 3% |
| #3 | Cochran Firm | $278K | 10.7% | 0% |
| #4 | Saiontz & Kirk | $225K | 8.6% | 1% |
| #5 | Mike Slocumb Law Firm | $166K | 6.4% | 0% |
| #6 | Price Benowitz | $145K | 5.6% | 0% |
| #7 | G&B Greenberg & Bederman | $126K | 4.8% | 0% |
| #8 | Law Office Of Richard R Klein | $92K | 3.5% | 0% |
| #9 | TopDog Law | $83K | 3.2% | 1% |
| #10 | Azari Law | $82K | 3.1% | 0% |
| #11 | Portner & Shure | $39K | 1.5% | 0% |
| #12 | Law Offices Of Paul A Samakow | $28K | 1.1% | 0% |
| #13 | Malloy Law Offices | $25K | 1% | 0% |
| #14 | MRHFM Maune Raichle Hartley French & Mudd | $23K | 0.9% | 22% |
| #15 | Semaisim Immigration Law Office | $17K | 0.6% | 0% |
The Opportunity in Washington DC
Washington DC is a $2.6M/month legal ad market. Only 3.2% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
- Morgan & Morgan spends $810K/month with 4.9% on streaming
- Marks & Harrison spends $319K/month with 3.2% on streaming
- Cochran Firm spends $278K/month with 0% on streaming
- Saiontz & Kirk spends $225K/month with 0.7% on streaming
- Mike Slocumb Law Firm spends $166K/month with 0% on streaming
The Streaming Play
Morgan & Morgan leads streaming at 4.9%. Major advertisers like Morgan & Morgan have minimal streaming presence—leaving audiences uncaptured.
$2.6M Monthly Market
#10 DMA Rank
82 Active Advertisers
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Data: Taqtics Market Intelligence | December 2025