Washington DC
Legal Advertising Market Intelligence
$2.6M moves through Washington DC every month. We track every dollar, every channel, every firm. Here's the full mix.
Washington DC is a $2.6M/month legal ad market. Only 3.2% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Where the Money Goes
Every layer of Washington DC's legal ad spend, broken down by channel. No filler.
Who's Spending
The firms writing the checks in Washington DC. Ranked by monthly spend, with streaming adoption for each.
| Rank | Advertiser | Spend | Share | Streaming |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $810K | 31.1% | 5% |
| #2 | Marks & Harrison | $319K | 12.2% | 3% |
| #3 | Cochran Firm | $278K | 10.7% | 0% |
| #4 | Saiontz & Kirk | $225K | 8.6% | 1% |
| #5 | Mike Slocumb Law Firm | $166K | 6.4% | 0% |
| #6 | Price Benowitz | $145K | 5.6% | 0% |
| #7 | G&B Greenberg & Bederman | $126K | 4.8% | 0% |
| #8 | Law Office Of Richard R Klein | $92K | 3.5% | 0% |
| #9 | TopDog Law | $83K | 3.2% | 1% |
| #10 | Azari Law | $82K | 3.1% | 0% |
| #11 | Portner & Shure | $39K | 1.5% | 0% |
| #12 | Law Offices Of Paul A Samakow | $28K | 1.1% | 0% |
| #13 | Malloy Law Offices | $25K | 1% | 0% |
| #14 | MRHFM Maune Raichle Hartley French & Mudd | $23K | 0.9% | 22% |
| #15 | Semaisim Immigration Law Office | $17K | 0.6% | 0% |
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Washington DC is a $2.6M/month legal ad market. Only 3.2% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
- Morgan & Morgan spends $810K/month with 4.9% on streaming
- Marks & Harrison spends $319K/month with 3.2% on streaming
- Cochran Firm spends $278K/month with 0% on streaming
- Saiontz & Kirk spends $225K/month with 0.7% on streaming
- Mike Slocumb Law Firm spends $166K/month with 0% on streaming
The Streaming Play
Morgan & Morgan leads streaming at 4.9%. Major advertisers like Morgan & Morgan have minimal streaming presence—leaving audiences uncaptured.
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