DMA #83
Shreveport
Legal Advertising Market Intelligence
$1.8M Monthly Ad Spend
19% Streaming Spend
Quick Insight: Louisiana giants own 47% share in $1.8M market. Only 19% streaming. Gordon McKernan and Dudley DeBosier on broadcast. CTV open.
Channel Analysis
Where the money goes in Shreveport
Television $1.3M
Cable $200K
Radio $0
Streaming Video $345K
Competitive Landscape
Who's spending in Shreveport
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Gordon McKernan | $457K | 25.2% | 0% |
| #2 | Dudley DeBosier | $387K | 21.4% | 0% |
| #3 | Morris Bart Attorney | $165K | 9.1% | 0% |
| #4 | Dimopoulos Injury | $52K | 2.8% | 0% |
| #5 | Morgan & Morgan | $46K | 2.5% | 0% |
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Data: Taqtics Market Intelligence | December 2025