DMA #31
San Antonio
Legal Advertising Market Intelligence
$2.5M Monthly Ad Spend
22% Streaming Spend
Quick Insight: 19% growth with 22% streaming. Thomas J. Henry dominates at $666K but market is fragmented. CTV builds recognition efficiently.
Channel Analysis
Where the money goes in San Antonio
Television $1.6M
Cable $380K
Radio $0
Streaming Video $557K
Competitive Landscape
Who's spending in San Antonio
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Thomas J Henry Law | $666K | 26.3% | 0% |
| #2 | Davis Law Firm | $154K | 6.1% | 0% |
| #3 | Herrman & Herrman | $128K | 5% | 0% |
| #4 | Jim Adler & Associates | $102K | 4% | 0% |
| #5 | Dimopoulos Injury | $89K | 3.5% | 0% |
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Data: Taqtics Market Intelligence | December 2025