DMA #31

San Antonio

Legal Advertising Market Intelligence

$2.5M moves through San Antonio every month. We track every dollar, every channel, every firm. Here's the full mix.

$2.5M Monthly Ad Spend
22% Streaming Spend
Quick Insight

19% growth with 22% streaming. Thomas J. Henry dominates at $666K but market is fragmented. CTV builds recognition efficiently.

Channel Mix

Where the Money Goes

Every layer of San Antonio's legal ad spend, broken down by channel. No filler.

63.0%
15.0%
22.0%
Television 63.0%
$1.6M
Cable 15.0%
$380K
Streaming Video 22.0%
$557K
Competitive Landscape

Who's Spending

The firms writing the checks in San Antonio. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Thomas J Henry Law $666K 0%
#2 Davis Law Firm $154K 0%
#3 Herrman & Herrman $128K 0%
#4 Jim Adler & Associates $102K 0%
#5 Dimopoulos Injury $89K 0%

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Data: Taqtics Market Intelligence | December 2025
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