DMA #57

Richmond

Legal Advertising Market Intelligence

$1.5M moves through Richmond every month. We track every dollar, every channel, every firm. Here's the full mix.

$1.5M Monthly Ad Spend
22% Streaming Spend
Quick Insight

Morgan at $243K (17% share) in $1.5M market. 22% streaming. Strong local firms compete. CTV differentiates from broadcast.

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Channel Mix

Where the Money Goes

Every layer of Richmond's legal ad spend, broken down by channel. No filler.

60.0%
18.0%
22.0%
Television 60.0%
$878K
Cable 18.0%
$263K
Streaming Video 22.0%
$322K
Competitive Landscape

Who's Spending

The firms writing the checks in Richmond. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Morgan & Morgan $243K 0%
#2 Marks & Harrison $87K 0%
#3 Allen, Allen, Allen $84K 0%
#4 Tronfeld West & Durrett $63K 0%
#5 Dimopoulos Injury $62K 0%

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Data: Taqtics Market Intelligence | December 2025
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