DMA #57
Richmond
Legal Advertising Market Intelligence
$1.5M Monthly Ad Spend
22% Streaming Spend
Quick Insight: Morgan at $243K (17% share) in $1.5M market. 22% streaming. Strong local firms compete. CTV differentiates from broadcast.
Channel Analysis
Where the money goes in Richmond
Television $878K
Cable $263K
Radio $0
Streaming Video $322K
Competitive Landscape
Who's spending in Richmond
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $243K | 16.6% | 0% |
| #2 | Marks & Harrison | $87K | 6% | 0% |
| #3 | Allen, Allen, Allen | $84K | 5.8% | 0% |
| #4 | Tronfeld West & Durrett | $63K | 4.3% | 0% |
| #5 | Dimopoulos Injury | $62K | 4.3% | 0% |
Want to See What's Possible in Richmond?
Get a custom analysis of your opportunity in this market. Realistic reach projections, investment scenarios, and how to build presence without competing on CPM.
Book a Richmond Strategy CallLimited availability: One firm per market.
Data: Taqtics Market Intelligence | December 2025