DMA #56

Little Rock

Legal Advertising Market Intelligence

$2.6M moves through Little Rock every month. We track every dollar, every channel, every firm. Here's the full mix.

$2.6M Monthly Ad Spend
18% Streaming Spend
Quick Insight

16% growth in $2.6M market with only 18% streaming. Morgan ($772K) dominates. CTV competes without matching broadcast budgets.

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Channel Mix

Where the Money Goes

Every layer of Little Rock's legal ad spend, broken down by channel. No filler.

72.0%
10.0%
18.0%
Television 72.0%
$1.9M
Cable 10.0%
$261K
Streaming Video 18.0%
$470K
Competitive Landscape

Who's Spending

The firms writing the checks in Little Rock. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Morgan & Morgan $772K 0%
#2 Rainwater Holt & Sexton $346K 0%
#3 NST Attorneys At Law $206K 0%
#4 Taylor King Law $141K 0%
#5 Levar Law $89K 0%

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Data: Taqtics Market Intelligence | December 2025
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