DMA #56
Little Rock
Legal Advertising Market Intelligence
$2.6M Monthly Ad Spend
18% Streaming Spend
Quick Insight: 16% growth in $2.6M market with only 18% streaming. Morgan ($772K) dominates. CTV competes without matching broadcast budgets.
Channel Analysis
Where the money goes in Little Rock
Television $1.9M
Cable $261K
Radio $0
Streaming Video $470K
Competitive Landscape
Who's spending in Little Rock
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $772K | 29.5% | 0% |
| #2 | Rainwater Holt & Sexton | $346K | 13.3% | 0% |
| #3 | NST Attorneys At Law | $206K | 7.9% | 0% |
| #4 | Taylor King Law | $141K | 5.4% | 0% |
| #5 | Levar Law | $89K | 3.4% | 0% |
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Data: Taqtics Market Intelligence | December 2025