DMA #178
Harrisonburg
Legal Advertising Market Intelligence
$193K Monthly Ad Spend
23% Streaming Spend
Quick Insight: 14% growth in smallest DMA ($193K market) with 23% streaming. Ritchie Law leads at just $24K. Even $10K/month CTV spend can establish dominant market presence.
Channel Analysis
Where the money goes in Harrisonburg
Television $104K
Cable $45K
Radio $0
Streaming Video $45K
Competitive Landscape
Who's spending in Harrisonburg
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Ritchie Law Firm | $24K | 12.6% | 0% |
| #2 | Marks & Harrison | $14K | 7.5% | 0% |
| #3 | Morgan & Morgan | $10K | 5.3% | 0% |
| #4 | Dimopoulos Injury | $10K | 5.1% | 0% |
| #5 | Hammond Townsend | $9K | 4.6% | 0% |
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Data: Taqtics Market Intelligence | December 2025