DMA #133
Columbus-Tupelo
Legal Advertising Market Intelligence
$1.6M Monthly Ad Spend
18% Streaming Spend
Quick Insight: 19% growth in $1.6M market with no Morgan presence. Only 18% streaming. Rare emerging market where CTV establishes early.
Channel Analysis
Where the money goes in Columbus-Tupelo
Television $1.1M
Cable $140K
Radio $0
Streaming Video $279K
Competitive Landscape
Who's spending in Columbus-Tupelo
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Richard Schwartz | $316K | 20.4% | 0% |
| #2 | NST Attorneys At Law | $181K | 11.7% | 0% |
| #3 | Mama Justice | $132K | 8.5% | 0% |
| #4 | John Michael Bailey | $72K | 4.7% | 0% |
| #5 | Langston & Lott | $70K | 4.5% | 0% |
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Data: Taqtics Market Intelligence | December 2025