DMA #3 Premium Data
Chicago
Legal Advertising Market Intelligence
$7.3M Monthly Ad Spend
108 Active Advertisers
52.1% Top 5 Market Share
19.8% Streaming Spend
Quick Insight: Chicago is a $7.3M/month legal ad market. At 19.8% streaming, there's still significant room for CTV growth.
Channel Analysis
Where the money goes in Chicago
Television $4.4M
Cable $115K
Radio $1.4M
Streaming Video $1.4M
Competitive Landscape
Who's spending in Chicago
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Malman Law | $998K | 13.7% | 34% |
| #2 | Lerner & Rowe | $949K | 13% | 34% |
| #3 | Postman Law | $768K | 10.6% | 14% |
| #4 | Allen Law Group | $550K | 7.6% | 0% |
| #5 | Ankin Law | $523K | 7.2% | 7% |
| #6 | Horwitz Horwitz & Associates | $431K | 5.9% | 67% |
| #7 | Davis Law Firm | $382K | 5.2% | 2% |
| #8 | Consumer Law Group | $353K | 4.8% | 0% |
| #9 | Witherite Law Group | $206K | 2.8% | 0% |
| #10 | Law Offices Of Jeffery M Leving | $197K | 2.7% | 0% |
| #11 | Vrdolyak Law Group | $190K | 2.6% | 38% |
| #12 | Birth Injuries-Morgan | $161K | 2.2% | 0% |
| #13 | Sam Adam Jr Law Group | $158K | 2.2% | 21% |
| #14 | Law Offices Of Keith N Hasty | $144K | 2% | 0% |
| #15 | Kenneth J Allen Law Group | $116K | 1.6% | 100% |
The Opportunity in Chicago
Chicago is a $7.3M/month legal ad market. At 19.8% streaming, there's still significant room for CTV growth.
Competitor Blind Spots
- Allen Law Group spends $550K/month with 0% on streaming
- Davis Law Firm spends $382K/month with 1.5% on streaming
- Consumer Law Group spends $353K/month with 0% on streaming
- Witherite Law Group spends $205K/month with 0% on streaming
- Law Offices Of Jeffery M Leving spends $197K/month with 0% on streaming
The Streaming Play
Horwitz Horwitz & Associates leads streaming at 66.6%. Major advertisers like Allen Law Group have minimal streaming presence—leaving audiences uncaptured.
$7.3M Monthly Market
#3 DMA Rank
108 Active Advertisers
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Data: Taqtics Market Intelligence | December 2025