Charlotte
Legal Advertising Market Intelligence
Quick Insight: In a $2.25M/month legal ad market, the top 2 spenders (James Scott Farrin and CR Legal Team) are investing 70-84% in streaming. Yet most competitors are still fighting for the same broadcast slots.
Channel Analysis
Where the money goes in Charlotte
Competitive Landscape
Who's spending in Charlotte
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Law Offices Of James Scott Farrin | $524K | 23.3% | 84% |
| #2 | CR Legal Team | $382K | 17% | 69% |
| #3 | DeMayo Law Offices | $175K | 7.8% | 46% |
| #4 | Law Offices Of William H Harding | $144K | 6.4% | 70% |
| #5 | Campbell & Associates | $112K | 5% | 30% |
| #6 | Sokolove Law | $92K | 4.1% | 100% |
| #7 | Morgan & Morgan | $83K | 3.7% | 32% |
| #8 | Dr Ted Injury Law | $82K | 3.6% | 0% |
| #9 | Stewart Law Offices | $76K | 3.4% | 37% |
| #10 | Mitchener Law | $64K | 2.8% | 27% |
| #11 | TopDog Law | $64K | 2.8% | 0% |
| #12 | Downer Law Firm | $59K | 2.6% | 15% |
| #13 | Tippens & Zurosky | $41K | 1.8% | 55% |
| #14 | Marks & Harrison | $40K | 1.8% | 100% |
| #15 | Tatum & Atkinson | $32K | 1.4% | 9% |
The Opportunity in Charlotte
In a $2.25M/month legal ad market, the top 2 spenders (James Scott Farrin and CR Legal Team) are investing 70-84% in streaming. Yet most competitors are still fighting for the same broadcast slots.
Competitor Blind Spots
- TopDog Law spends 99.8% on radio with zero streaming presence
- Dr Ted Injury Law is 100% traditional (TV + cable) with no digital footprint
- Morgan & Morgan spreads thin across 26 outlets instead of focusing spend
The Streaming Play
YouTube TV alone captures $945K/month (42% of market). The firms dominating streaming are building household recognition while others compete for diminishing broadcast attention.
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