DMA #9 Premium Data

Boston

Legal Advertising Market Intelligence

$3.2M moves through Boston every month. We track every dollar, every channel, every firm. Here's the full mix.

$3.2M Monthly Ad Spend
78 Active Advertisers
69.3% Top 5 Share
9.4% Streaming Spend
Quick Insight

Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.

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Channel Mix

Where the Money Goes

Every layer of Boston's legal ad spend, broken down by channel. No filler.

57.0%
6.2%
27.4%
9.4%
Television 57.0%
$1.8M
Cable 6.2%
$200K
Radio 27.4%
$877K
Streaming Video 9.4%
$299K
Competitive Landscape

Who's Spending

The firms writing the checks in Boston. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Morgan & Morgan $971K 19%
#2 Jason Stone Injury Lawyers $432K 0%
#3 Keches Law Group $306K 0%
#4 Sweeney Merrigan Personal Injury Lawyers $284K 14%
#5 Jim Glaser Law $224K 21%
#6 Michael Kelly Injury Lawyers $152K 0%
#7 Rob Levine Law $146K 3%
#8 TopDog Law $118K 0%
#9 Law Offices Of Barry Feinstein & Affiliates $94K 0%
#10 Jeffrey Glassman Injury Lawyers $64K 0%
#11 Law Offices Of Mark E Salomone $57K 0%
#12 Silicosis-Glaser $54K 0%
#13 Abuse Legal Group $46K 0%
#14 Altman Nussbaum Shunnarah Trial Attorneys $43K 0%
#15 Legal Tax Defense $28K 0%

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The Opportunity

Where the Gaps Are

Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.

Competitor Blind Spots

  • Jason Stone Injury Lawyers spends $432K/month with 0% on streaming
  • Keches Law Group spends $306K/month with 0% on streaming
  • Michael Kelly Injury Lawyers spends $152K/month with 0.1% on streaming
  • Rob Levine Law spends $145K/month with 3% on streaming
  • TopDog Law spends $118K/month with 0.3% on streaming

The Streaming Play

Jim Glaser Law leads streaming at 21.0%. Major advertisers like Jason Stone Injury Lawyers have minimal streaming presence—leaving audiences uncaptured.

$3.2M Monthly Market
#9 DMA Rank
78 Active Advertisers

$3,000 value. No cost for qualified firms.

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Data: Taqtics Market Intelligence | December 2025
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