DMA #9 Premium Data
Boston
Legal Advertising Market Intelligence
$3.2M Monthly Ad Spend
78 Active Advertisers
69.3% Top 5 Market Share
9.4% Streaming Spend
Quick Insight: Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Channel Analysis
Where the money goes in Boston
Television $1.8M
Cable $200K
Radio $877K
Streaming Video $299K
Competitive Landscape
Who's spending in Boston
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Morgan & Morgan | $971K | 30.4% | 19% |
| #2 | Jason Stone Injury Lawyers | $432K | 13.5% | 0% |
| #3 | Keches Law Group | $306K | 9.6% | 0% |
| #4 | Sweeney Merrigan Personal Injury Lawyers | $284K | 8.9% | 14% |
| #5 | Jim Glaser Law | $224K | 7% | 21% |
| #6 | Michael Kelly Injury Lawyers | $152K | 4.7% | 0% |
| #7 | Rob Levine Law | $146K | 4.6% | 3% |
| #8 | TopDog Law | $118K | 3.7% | 0% |
| #9 | Law Offices Of Barry Feinstein & Affiliates | $94K | 2.9% | 0% |
| #10 | Jeffrey Glassman Injury Lawyers | $64K | 2% | 0% |
| #11 | Law Offices Of Mark E Salomone | $57K | 1.8% | 0% |
| #12 | Silicosis-Glaser | $54K | 1.7% | 0% |
| #13 | Abuse Legal Group | $46K | 1.4% | 0% |
| #14 | Altman Nussbaum Shunnarah Trial Attorneys | $43K | 1.4% | 0% |
| #15 | Legal Tax Defense | $28K | 0.9% | 0% |
The Opportunity in Boston
Boston is a $3.2M/month legal ad market. Only 9.4% goes to CTV/streaming while 46%+ of TV viewing is streaming.
Competitor Blind Spots
- Jason Stone Injury Lawyers spends $432K/month with 0% on streaming
- Keches Law Group spends $306K/month with 0% on streaming
- Michael Kelly Injury Lawyers spends $152K/month with 0.1% on streaming
- Rob Levine Law spends $145K/month with 3% on streaming
- TopDog Law spends $118K/month with 0.3% on streaming
The Streaming Play
Jim Glaser Law leads streaming at 21.0%. Major advertisers like Jason Stone Injury Lawyers have minimal streaming presence—leaving audiences uncaptured.
$3.2M Monthly Market
#9 DMA Rank
78 Active Advertisers
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Data: Taqtics Market Intelligence | December 2025