DMA #27
Baltimore
Legal Advertising Market Intelligence
$2.1M Monthly Ad Spend
22% Streaming Spend
Quick Insight: Balanced $2.1M market with top 5 each at 5-10% share. 22% streaming. Morgan small at $96K. No broadcast dominance. CTV wins.
Channel Analysis
Where the money goes in Baltimore
Television $1.2M
Cable $396K
Radio $0
Streaming Video $459K
Competitive Landscape
Who's spending in Baltimore
| Rank | Advertiser | Spend | Market Share | Streaming % |
|---|---|---|---|---|
| #1 | Rice Law Firm | $219K | 10.5% | 0% |
| #2 | Mike Slocumb Law | $147K | 7% | 0% |
| #3 | Saiontz & Kirk | $143K | 6.9% | 0% |
| #4 | Dimopoulos Injury | $105K | 5% | 0% |
| #5 | Morgan & Morgan | $96K | 4.6% | 0% |
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Data: Taqtics Market Intelligence | December 2025