DMA #27

Baltimore

Legal Advertising Market Intelligence

$2.1M moves through Baltimore every month. We track every dollar, every channel, every firm. Here's the full mix.

$2.1M Monthly Ad Spend
22% Streaming Spend
Quick Insight

Balanced $2.1M market with top 5 each at 5-10% share. 22% streaming. Morgan small at $96K. No broadcast dominance. CTV wins.

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Channel Mix

Where the Money Goes

Every layer of Baltimore's legal ad spend, broken down by channel. No filler.

59.0%
19.0%
22.0%
Television 59.0%
$1.2M
Cable 19.0%
$396K
Streaming Video 22.0%
$459K
Competitive Landscape

Who's Spending

The firms writing the checks in Baltimore. Ranked by monthly spend, with streaming adoption for each.

Rank Advertiser Spend Share Streaming
#1 Rice Law Firm $219K 0%
#2 Mike Slocumb Law $147K 0%
#3 Saiontz & Kirk $143K 0%
#4 Dimopoulos Injury $105K 0%
#5 Morgan & Morgan $96K 0%

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Data: Taqtics Market Intelligence | December 2025
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