We saw this coming. While others scrambled to patch broken targeting, we built something different: behavioral audience intelligence. Here’s the data on how bad it’s gotten.
The iOS Devastation: When Targeting Died
Apple launched App Tracking Transparency in April 2021. Social media targeting collapsed overnight.
Option A
Option B
But while social targeting collapsed, a different opportunity emerged.
Compare that to social media, where users scroll past ads in milliseconds, or search results, where ad blockers eliminate visibility entirely. CTV delivers focused attention on the biggest screen in the house.
The Fraud Epidemic: Your Budget Is Feeding Bots
Your agency promises case flow. But a significant chunk of your budget is reaching bots, not humans.
Legal marketing is a prime target. High-value keywords. Competitive bidding. Fraudsters follow the money.
The Lead Quality Crisis
- − Up to 25% of leads in some markets may be fraudulent
- − 10-15% may involve false or exaggerated claims
- − Click farms drain budgets on high-value PI keywords
- − Automated scripts designed to steal advertising spend
- − Personal injury cases are prime targets
FTC Crackdowns: The Reckoning Arrives
The enforcement actions reveal the true scope of the crisis.
ITMedia Solutions LLC: $1.5M Fine
Collected sensitive consumer data under false pretenses. Sold it to marketing companies without regard for its use.
Response Tree LLC: $913K Penalty
Operated a lead generation factory pumping out 50,000 leads daily with questionable authenticity.
Fluent LLC: $2.5M Settlement
Sold 620 million fraudulent leads between 2018-2019. Nearly two leads for every American, all potentially fake.
It’s not just wasted budgets. Lead gen companies harvest and sell personal health information, operating in regulatory gray areas until the FTC shuts them down.
The CTV Revolution: Where Smart Money Moves
While agencies burn budgets chasing scroll-happy social users, we secured inventory across 150+ premium networks.
Premium CTV Inventory
- + ESPN, CNN, Discovery, Fox News: premium content
- + 150+ networks, not programmatic scraps
- + 95.92% completion rates (non-skippable)
- + Living room attention, biggest screen in the house
- + Targeting precision rivals pre-iOS social
Option A
Option B
The targeting precision rivals what social media offered before iOS, but without the compliance chaos. When you reach households where qualifying accidents occurred through premium content, you’re not interrupting. You’re informing at the moment of maximum attention.
What We Built While Everyone Else Scrambled
The industry tried to recreate broken targeting. We built something different: behavioral audience intelligence that finds households where qualifying events actually happened.
Option A
Option B
Premium Network Placement
CTV authority establishes credibility in the living room. ESPN, CNN, Discovery, Fox News.
Social Reinforcement
Campaigns educate about insurance lowball tactics and legal deadlines.
Search Protection
Maintain brand presence for households already engaged through video and social.
Direct Intake
No middlemen, no call centers, no recycled contact lists. Qualified prospects only.
The Post-iOS Solution
What We Built
- + Strategic audience intelligence that identifies qualifying events
- + Creative excellence that educates rather than screams
- + Platform advantage through injured.org
- + Behavioral targeting reaching real households
- + Direct intake, no lead brokers, no middlemen
We’re selective about partnerships because this approach requires firms that handle intake directly. No lead brokers, no call centers, no middlemen.
References
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Nielsen. “Connected TV Transforming Advertising Trends.” Nielsen Insights, 2025. https://www.nielsen.com/insights/2025/connected-tv-transforming-advertising-trends/
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Statista. “Connected TV advertising spending in the United States from 2019 to 2027.” Statista, 2025. https://www.statista.com/statistics/1048897/connected-tv-ad-spend-usa/
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Federal Trade Commission. “Lead generator deceptively solicited loan applications from millions of consumers and indiscriminately shared their data.” FTC Press Release, January 25, 2022. https://www.ftc.gov/news-events/news/press-releases/2022/01/lead-generator-deceptively-solicited-loan-applications-millions-consumers-indiscriminately-shared
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Federal Trade Commission. “California-based lead generator agrees to settlement banning it from making or assisting others in making robocalls.” FTC Press Release, January 31, 2024. https://www.ftc.gov/news-events/news/press-releases/2024/01/california-based-lead-generator-agrees-settlement-banning-it-making-or-assisting-others-making
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Federal Trade Commission. “FTC and law enforcers from across the nation announce enforcement sweep to stem the tide of illegal telemarketing calls in the U.S.” FTC Press Release, July 20, 2023. https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-law-enforcers-nationwide-announce-enforcement-sweep-stem-tide-illegal-telemarketing-calls-us
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AppsFlyer. “The State of App Marketing: Attribution loss and the path forward in iOS 14+.” AppsFlyer Blog, February 2023. https://www.appsflyer.com/blog/attribution-loss-ios-14/
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LocaliQ. “Legal Services Advertising Benchmarks.” LocaliQ Resources, June 2024. https://www.localiq.com/resources/blog/legal-services-ad-conversion-rates/
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Evoca. “Connected TV Statistics Every Advertiser Should Know in 2025.” Evoca Blog, 2025. https://evoca.tv/connected-tv-statistics/
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Juniper Research. “Digital Ad Fraud: Market Forecasts, Key Verticals & Mitigation Strategies 2023-2028.” Juniper Research, 2023. https://www.juniperresearch.com/research/digital-ad-fraud-costs-2023-2028
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Identity Theft Resource Center. “2024 Data Breach Report.” ITRC, 2024. https://www.idtheftcenter.org/
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MNTN. “Connected TV Statistics: The Complete Guide for 2025.” MNTN Blog, 2025. https://mountain.com/blog/connected-tv-statistics/