Our Approach

Law firm marketing services.
Creative. Media. Growth.

Full-service law firm marketing. CTV advertising, paid search, SEO, social media, and content strategy. All running as one system. Every channel connected. Every dollar traced from ad to signed case.

Three pillars. One system.

Digital marketing for law firms done right. Creative, media, and measurement working together, not siloed departments. Integrated infrastructure that compounds. This is what attorney marketing looks like when it's built by someone who actually runs the stack.

01

Creative

Design and content that converts

Law firm branding, video production, landing pages, and legal content marketing built to stand out and drive action. No stock photos. No template copy. Everything custom.

  • Brand identity and design systems Logo, visual identity, style guides, and templates that scale across every channel
  • Video production for CTV and social 30-second CTV spots, 15-second social cuts, testimonial videos, and case result reels
  • Website design and landing page CRO Conversion-focused sites with page speed, mobile UX, and A/B testing baked in
  • Law firm SEO and content marketing Topic clusters, keyword targeting, blog production, and answers content for organic growth. Real law firm SEO, not keyword stuffing.
  • Copywriting and messaging Headlines, ad copy, email sequences, and brand voice that sounds like your firm, not a template
02

Media

Full-funnel distribution

CTV advertising reaches them on the big screen. Programmatic display follows up. Google Ads for lawyers captures intent. Law firm PPC, social media ads, and streaming, all working together. Not in silos.

  • Connected TV and streaming CTV advertising across Hulu, Peacock, Paramount+, and local streaming. Audience targeting, frequency caps, and household-level attribution.
  • Google Ads and law firm PPC Branded search protection, competitor conquesting, negative keyword management, and quality score optimization. Real law firm PPC management.
  • Law firm social media advertising Meta, Instagram, and LinkedIn campaigns with custom audiences, lookalikes, and retargeting sequences
  • Programmatic display advertising Retargeting, geofencing around courthouses and ERs, contextual targeting, and cross-device tracking
  • Local Services Ads Google Screened setup, review management, and lead qualification to keep cost per case low
03

Growth

Measure and compound

Law firm lead generation measured to the case. Every dollar traced to signed clients. We see what's working, double down on winners, and cut what doesn't move the needle.

  • Full-funnel marketing attribution Track the path from CTV impression to branded search to phone call to signed case. Multi-touch attribution that actually works.
  • Call tracking and law firm CRM integration Dynamic number insertion, call recording, and CRM sync so marketing data meets intake data
  • Monthly growth reviews Performance reporting, spend optimization recommendations, and strategic planning for the next 30 days
  • Conversion rate optimization Landing page tests, form optimization, call-to-action experiments, and intake process audits
  • Market intelligence Competitive monitoring, spend tracking across all 210 DMAs, and channel mix benchmarking
Every channel connected. Every dollar traced.
Full Stack

Everything your law firm's marketing needs. Nothing it doesn't.

One team handles all of it. Full-service lawyer marketing without the gaps, handoffs, or finger-pointing between vendors. This is law firm digital marketing as a system, not a patchwork.

Brand identity
Video production
CTV and streaming
Website and landing pages
Paid search
Programmatic display
Social ads
Local Services Ads
Content strategy
Call tracking
CRM integration
Attribution pipeline
Growth reviews
Market intelligence
Competitor monitoring
Conversion optimization
The Process

From strategy call to signed cases.

Most firms see attribution data within weeks and meaningful case growth within 90 days.

01

Strategy Session

Week 1

We pull your market data, audit your current channels, analyze your competitors, and map the opportunity. You leave with a clear picture of where you stand and where the gaps are.

  • Market audit and competitive analysis
  • Channel performance review
  • Goal alignment and KPI definition
  • Opportunity mapping
02

Build Phase

Weeks 2-12

Infrastructure goes up. Brand, creative, media accounts, tracking, CRM integrations. Everything built to work as a system from day one.

  • Brand and creative production
  • Media account setup and launch
  • Tracking and attribution pipeline
  • CRM and call tracking integration
03

Growth Mode

Ongoing

Campaigns run. Data flows. We optimize weekly, report monthly, and plan quarterly. Every dollar traces to signed cases.

  • Campaign optimization and scaling
  • Monthly performance reviews
  • Attribution refinement
  • Strategic planning and expansion
The Difference

Not another agency.

Traditional Agency
Taqtics
Stock photos and template sites
Custom design and original content
Reports with impressions
Attribution to signed cases
Siloed channels
Full-funnel integration
We get you leads
We grow your caseload
Set it and forget it
Continuous optimization
Hours billed
Outcomes delivered
We'd been doing the same thing for 35 years. Taqtics came in and rebuilt everything. Brand, site, media, tracking. It wasn't a refresh. It was a transformation.
Jeffrey S. Antin Managing Partner

Common questions

How is this different from a marketing agency?

Agencies sell hours and manage campaigns. We build infrastructure. Design, content, media, and measurement all working together as a system. You don't hire us for a project. You plug us in as your growth team.

What does a typical engagement look like?

We start with a strategy session to understand your market and goals. Then we scope a 90-day build phase focused on the highest-impact infrastructure. After that, ongoing optimization and measurement. Most firms see attribution data within weeks and meaningful case growth within 90 days.

Do you handle content and SEO?

Yes. Content strategy, keyword research, blog production, answers content, and technical SEO are part of the Creative pillar. We build topic clusters that rank and convert, not keyword-stuffed filler.

What about paid search and social?

Google Ads, branded search protection, Meta ads, Instagram, LinkedIn, and Local Services Ads are all part of the Media pillar. Every campaign ties into the attribution pipeline so you see cost per signed case, not just cost per click.

How long until I see results?

You'll see attribution data within weeks. SEO and content results take three to six months. CTV campaigns can drive calls within the first month if the targeting and creative are right. Paid search often performs within the first two weeks.

What markets do you work in?

We work nationwide. Our data covers all 210 US DMAs with firm-level spend tracking.

What's the minimum engagement?

We work with firms that are serious about growth. Typical engagements start at $10K/month for infrastructure build plus media spend. We don't do one-off projects.

Market Data

See what your competitors spend.

$150M+ in monthly legal ad spend tracked across all 210 markets. Firm by firm. Channel by channel.

  • DMA-level spend data
  • Channel mix breakdowns
  • Top advertiser rankings
  • Streaming adoption rates
Get your market data

Ready to talk?

30-minute strategy call. No pitch deck. Just a conversation about what's working, what isn't, and what we'd build for you.