In-depth resources on CTV advertising, legal marketing, and growth strategy for PI law firms.
You pay for TV ads. Competitors bid on your name. They get the calls. This is happening to you right now. Here's the fix...
Read guide"How do you know CTV is working?" Track household exposure to site visits. Verified visits, conversions, cost-per-lead, ...
Read guideCTV runs $30-50 CPM. Monthly budgets: $15K in small markets, $100K+ in major DMAs. Real costs, real ROI benchmarks. No s...
Read guideSame media spend, 2-3x better cost-per-lead. The difference is creative. What actually works for law firm commercials, n...
Read guideBroadcast gets 63% of legal ad spend. Streaming gets 46% of viewing. That gap is your opportunity. Here's how CTV compar...
Read guide69% of CTV viewers grab their phone during ads. If your landing page isn't ready, someone else gets the call. The comple...
Read guideRunning CTV without search coverage? You're paying for leads competitors capture. How to build a system where channels a...
Read guideCTV isn't just for national brands. Target specific zip codes starting at $15K/month. Compete with bigger firms without ...
Read guideBroadcast mass tort ads waste 90% on people who don't qualify. CTV targets product usage, timeframes, conditions. Lower ...
Read guide$2.5B in PI advertising. 210+ markets analyzed. Broadcast still dominates but digital grew 84%. Where competitors spend,...
Read guideGoogle Ads CPCs up 15-20% annually. Most PI firms are stuck in a bidding war they can't win. Here's how growth firms bui...
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