AEE Law
35 Years. One Fight. Yours.
NYC personal injury is a knife fight. Million-dollar billboards, aggressive broadcast buys, saturated search. We built a system that captures the spillover. When competitors drive awareness, we capture the intent.
The most competitive market in legal advertising
New York personal injury is dominated by firms spending millions on broadcast and cable. Billboards on every highway. TV spots during every local news break. That awareness drives search volume. But most of those searches don't go back to the advertisers.
The opportunity: capture the intent that broadcast creates but can't convert. When someone sees a competitor's billboard and searches "car accident lawyer Brooklyn," we're there.
Capture the spillover. Close the loop.
Three channels working together. Organic SEO builds foundation. Paid search captures intent. Social retargeting closes the loop. Each one makes the others work harder.
Organic SEO foundation
70+ pages targeting every borough, every case type, every intersection of the two. "Brooklyn car accident lawyer." "Bronx slip and fall attorney." Long-tail coverage that captures specific intent.
Competitor data analytics
We track competitor ad spend in real time. When they run TV, we bid harder on search. When they go dark, we pull back. Data-driven paid search that follows competitor broadcast patterns. Their awareness spend, our conversion budget.
Social retargeting
Site visitors who don't convert get retargeted across Facebook, Instagram, and display. Segmented by case type, by page visited, by time on site. Keeping AEE top of mind until they're ready.
Full-funnel infrastructure
- Borough-by-borough SEO targeting
- Local market intelligence on competitor spend
- Real-time bid adjustments based on broadcast activity
- Social retargeting with case-type segmentation
- Full-funnel attribution optimized for cost per case
Lowest cost per case
Local market intelligence tells us when competitors are spending. Attribution tells us what's working. The combination: capturing overflow at the lowest cost per signed case. Not impressions, not clicks. Cases.
Three channels. One outcome.
SEO captures intent. Paid search captures spillover. Retargeting captures consideration. Attribution proves what works. Every channel making every other channel work harder.
#1 for "Brooklyn car accident" and dozens of borough+case combinations.
Local market data triggers bid adjustments. Capturing overflow when competitors spend.
Full-funnel attribution optimizes for signed cases, not clicks or calls.
Turn competitor spend into your cases
Local market intelligence. Real-time bid optimization. Attribution that traces to signed cases. We build the infrastructure that captures overflow at the lowest cost per case.
Talk about your market