CTV Advertising Insights

Articles on CTV advertising strategy, costs, targeting, measurement, and creative for personal injury law firms.

94 Articles • Updated Weekly

Latest Articles

Atlanta Legal Advert 5 min

Atlanta Legal Advertising 2026

Atlanta leads all markets with 48% streaming adoption. $12.9M monthly, with Montlick and Morgan battling for the top. Here's why Atlanta is the future...

Jan 9, 2026 Read article
Boston Legal Adverti 5 min

Boston Legal Advertising 2026

Boston's $3.2M monthly legal ad market is 30% Morgan & Morgan. Only 9% streaming, lowest among comparable markets. Traditional TV dominates at 57%....

Jan 9, 2026 Read article
Chicago Legal Advert 5 min

Chicago Legal Advertising 2026

Chicago's $7.3M monthly legal ad market sees Malman Law and Lerner & Rowe tied at 13-14% share. 20% streaming adoption. Here's the competitive breakdo...

Jan 9, 2026 Read article
Dallas Legal Adverti 5 min

Dallas Legal Advertising 2026

Thomas J. Henry controls 35% of Dallas's $6.9M monthly legal ad market, the most dominant single firm in any major market. Only 10% goes to streaming....

Jan 9, 2026 Read article
Houston Legal Advert 5 min

Houston Legal Advertising 2026

Houston's $7.2M monthly legal ad market is 49% broadcast TV, but streaming is growing at 18%. Jim Adler leads at 17% share. Here's the breakdown....

Jan 9, 2026 Read article
Los Angeles Legal Ad 5 min

Los Angeles Legal Advertising 2026

LA's $22.5M monthly legal ad market is the nation's largest. Jacoby & Meyers leads with 20% share. 33% streaming adoption. Here's the competitive land...

Jan 9, 2026 Read article

All Articles

Philadelphia Legal Advert

Philadelphia Legal Advertising 2026

Jan 9, 2026 →
San Francisco Legal Adver

San Francisco Legal Advertising 2026

Jan 9, 2026 →
Washington Dc Legal Adver

Washington DC Legal Advertising 2026

Jan 9, 2026 →
Web Visits Vs Phone Calls

Web Visits vs Phone Calls in Legal Advertising

Jan 6, 2026 →
Cro Ctv Traffic Law Firms

CRO for CTV Traffic: Fixing Law Firm Conversions

Jan 6, 2026 →
Ctv Retargeting Strategy

Multi-Channel Retargeting for CTV Visitors

Jan 6, 2026 →
Branded Search After Ctv

Branded Search After CTV Campaigns

Dec 20, 2025 →
Ctv Creative Specs Design

CTV Creative Specs: Designing for the Living Room

Dec 20, 2025 →
Ctv Spot Length Response

CTV Spot Length and Response Rates

Dec 20, 2025 →
Landing Page Kills Ctv Ro

Why Your Landing Page Kills Your CTV ROI

Dec 20, 2025 →
Retargeting Ctv Visitors

Retargeting CTV Visitors for Law Firms

Dec 20, 2025 →
Second Screen Behavior Ct

Second-Screen Behavior and CTV Ads

Dec 20, 2025 →
Coordinating Agencies Ctv

Coordinating CTV, SEO, and Search Teams

Dec 1, 2025 →
Ctv Ads Generating Leads

CTV Ads Generating Competitor Leads

Dec 1, 2025 →
Ctv Creates Demand Search

CTV Creates Demand, Search Captures It

Dec 1, 2025 →
Ctv Search Coordination

CTV and Search Coordination

Dec 1, 2025 →
Full Funnel Awareness Sig

Full Funnel: From TV Awareness to Signed Case

Dec 1, 2025 →
I Saw Your Commercial Pro

The 'I Saw Your Commercial' Problem

Dec 1, 2025 →
Local Pack Lsa Branded Pr

Local Pack and LSA Brand Protection

Dec 1, 2025 →
Multi Channel Attribution

Multi-Channel Attribution for Law Firms

Dec 1, 2025 →
Second Screen Behavior Tv

Second-Screen Behavior and TV Ads

Dec 1, 2025 →
Self Serve Ctv Without Se

Self-Serve CTV Without Search Fails

Dec 1, 2025 →
Stop Competitors Bidding

Stop Competitors Bidding Your Name

Dec 1, 2025 →
What Happens After Tv Ad

After Your TV Ad: The Search Gap

Dec 1, 2025 →
Benefits Ctv Personal Inj

CTV Benefits for PI Attorneys

Dec 1, 2025 →
Connected Tv Vs Ott

Connected TV vs OTT: What's the Difference?

Dec 1, 2025 →
Ctv Completion Rates

CTV Completion Rates for Law Firms

Dec 1, 2025 →
Ctv Compliance Law Firms

CTV Advertising Compliance for Law Firms

Dec 1, 2025 →
Ctv Vs Google Ads Persona

CTV vs Google Ads for Personal Injury Law Firms

Dec 1, 2025 →
Ctv Vs Social Media Ads L

CTV vs Social Media Ads for Law Firms

Dec 1, 2025 →
Demographic Targeting Was

Why Demographic Targeting Wastes Your CTV Budget

Dec 1, 2025 →
Exclusive Ctv Audiences

Exclusive CTV Audiences for Law Firms

Dec 1, 2025 →
How Ctv Works Personal In

How CTV Works for Personal Injury Law Firms

Dec 1, 2025 →
How Law Firms Measure Ctv

How Law Firms Measure CTV Advertising Results

Dec 1, 2025 →
Managed Ctv Agency Expect

What to Expect from a Managed CTV Agency

Dec 1, 2025 →
Premium Ctv Networks Law

Premium CTV Networks for Law Firm Advertising

Dec 1, 2025 →
Self Serve Ctv Vs Managed

Self-Serve CTV vs Managed Service

Dec 1, 2025 →
What Is Ctv Advertising

What Is CTV Advertising? A Guide for Law Firms

Dec 1, 2025 →
Calculating Ctv Roi Perso

Calculating CTV ROI for Personal Injury Law Firms

Dec 1, 2025 →
Ctv Budget Market Size

CTV Budget by Market Size and DMA

Dec 1, 2025 →
Ctv Cost Per Lead Benchma

CTV Cost Per Lead Benchmarks for Law Firms

Dec 1, 2025 →
Ctv Cpm Explained Law Fir

CTV CPM Explained for Law Firms

Dec 1, 2025 →
Ctv Creative Production C

CTV Creative Production Costs: What to Budget

Dec 1, 2025 →
Ctv Seasonality Timing

CTV Seasonality and Timing for Law Firms

Dec 1, 2025 →
Ctv Vs Broadcast Cost Com

CTV vs Broadcast TV Cost Comparison for Law Firms

Dec 1, 2025 →
Hidden Costs Ctv Advertis

Hidden Costs of CTV Advertising for Law Firms

Dec 1, 2025 →
How Much Ctv Cost Law Fir

How Much Does CTV Advertising Cost for Law Firms?

Dec 1, 2025 →
When Ctv Worth It

When Is CTV Advertising Worth It for Law Firms?

Dec 1, 2025 →
Ctv Call Tracking Integra

CTV and Call Tracking Integration

Dec 1, 2025 →
Ctv Verified Visits Expla

CTV Verified Visits Explained

Dec 1, 2025 →
Multi Touch Attribution C

Multi-Touch Attribution for CTV Campaigns

Dec 1, 2025 →
Brand Consistency Across

Brand Consistency Across Marketing Channels

Dec 1, 2025 →
Full Funnel Marketing Law

Full-Funnel Marketing for Law Firms

Dec 1, 2025 →
Retargeting Ctv Audiences

Retargeting CTV Audiences Across Channels

Dec 1, 2025 →
Ctv Creative Best Practic

CTV Creative Best Practices for Law Firms

Dec 1, 2025 →
Ctv Creative Fatigue

CTV Creative Fatigue: When to Refresh Your Ads

Dec 1, 2025 →
Ctv Landing Page Optimiza

CTV Landing Page Optimization for Law Firms

Dec 1, 2025 →
Ctv Vs Billboards Law Fir

CTV vs Billboards for Law Firms

Dec 1, 2025 →
Ctv Vs Broadcast Tv Lawye

CTV vs Broadcast TV for Law Firms

Dec 1, 2025 →
Ctv Vs Cable Tv Law Firms

CTV vs Cable TV Advertising for Law Firms

Dec 1, 2025 →
Ctv Vs Print Law Firms

CTV vs Print Advertising for Law Firms

Dec 1, 2025 →
Ctv Vs Radio Law Firms

CTV vs Radio Advertising for Law Firms

Dec 1, 2025 →
Ctv Vs Youtube Preroll La

CTV vs YouTube Pre-Roll for Law Firms

Dec 1, 2025 →
Future Law Firm Tv Advert

The Future of Law Firm TV Advertising

Dec 1, 2025 →
Traditional Tv Ctv Togeth

Running Traditional TV and CTV Together

Dec 1, 2025 →
Transitioning Broadcast T

Transitioning from Broadcast to CTV

Dec 1, 2025 →
Why Law Firms Shifting Ct

Why Law Firms Are Shifting to CTV Advertising

Dec 1, 2025 →
Local Ctv Targeting Strat

Local CTV Targeting Strategies for Law Firms

Dec 1, 2025 →
Small Market Ctv Guide

CTV Advertising for Small Market Law Firms

Dec 1, 2025 →
Mass Tort Ctv Strategies

Mass Tort CTV Advertising Strategies

Dec 1, 2025 →
Mass Tort Vs Pi Ctv

Mass Tort vs PI: CTV Differences

Dec 1, 2025 →
Become Household Name Law

Become a Household Name Law Firm

Dec 1, 2025 →
Best Marketing Channels P

Best Marketing Channels for PI Firms

Dec 1, 2025 →
Ctv Outperforming Google

Why CTV Is Outperforming Google Ads for PI Firms

Dec 1, 2025 →
Law Firm Marketing Strate

Law Firm Marketing Strategies That Actually Work

Dec 1, 2025 →
Legal Marketing Trends 20

Legal Marketing Trends 2025: What's Working Now

Dec 1, 2025 →
Multi Channel Marketing P

Multi-Channel Marketing for PI Firms

Dec 1, 2025 →
Personal Injury Marketing

Personal Injury Marketing Playbook

Dec 1, 2025 →
Pi Branding Vs Lead Gen

PI Branding vs Lead Generation: The False Choice

Dec 1, 2025 →
Pi Firms Dominate Local D

How PI Firms Dominate Their Local DMA

Dec 1, 2025 →
Pi Lawyer Cpc Rising

Why PI Lawyer CPCs Keep Rising

Dec 1, 2025 →
Pi Marketing Budget Alloc

PI Law Firm Marketing Budget Allocation

Dec 1, 2025 →
What Growing Pi Firms Do

What Growing PI Firms Do Differently

Dec 1, 2025 →
Ctv Vs Broadcast Law Firm

CTV vs Broadcast: Market-by-Market

Dec 16, 2024 →
Las Vegas Legal Advertisi

Las Vegas Legal Ads: YouTube Outspends Broadcast

Dec 16, 2024 →
Morgan Morgan Advertising

Morgan & Morgan $350M Strategy: Lessons for Firms

Dec 16, 2024 →
Savannah Legal Advertisin

Savannah Legal Advertising Growth

Dec 16, 2024 →
Seattle Legal Advertising

Seattle Legal Advertising 2026

Dec 16, 2024 →

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