Mass tort advertising economics, lifecycle strategies, and lead costs by tort category. From Camp Lejeune to emerging torts.
8 answersThe most heavily advertised mass tort in history. $111M+ in TV ads in 2022. Case costs jumped from $1K to $5K+ after the law passed.
Depo-Provera, hair relaxer, PFAS, NEC baby formula. The emerging mass torts attracting early advertising at lower acquisition costs.
How third-party litigation funding powers mass tort advertising: the $16B global market, typical deal structures, and why $100M+ campaigns are possible.
How mass tort ad campaigns evolve: triggering events, spending patterns, and strategic windows. Lessons from Roundup and Camp Lejeune.
Inside mass tort advertising: $400M spent on five major torts, $16B in litigation funding, and the economics driving legal TV's biggest campaigns.
Cost-per-case economics: from $2,550 (Tylenol) to $9,950 (Paraquat). Attrition rates, settlement values, and ROI modeling by tort.
Asbestos/mesothelioma is the longest-running mass tort advertising campaign, generating $580M over 10 years. Why it persists and what it costs to compete.
Roundup advertising peaked at $18.3M in a single month, driven by verdicts and settlement rumors. Case acquisition runs around $5,500.