The Missing Piece

We track the money.
Then we put yours to work.

$150M+ in legal advertising spend analyzed monthly across 210 markets. Firm by firm. Channel by channel. That data drives every law firm marketing strategy we build, every CTV campaign we run, and every media dollar we place.

210 DMAs tracked
3,720 Firms in our data
$150M+ Monthly spend analyzed
17 Years in legal marketing

The gap nobody closed

Most law firms spend six or seven figures on marketing every year. They get monthly reports full of impressions, clicks, and rankings. Ask which ads drove signed cases and the room goes quiet.

That gap is where we live. 17 years as a legal marketing agency taught us what moves cases and what just moves metrics. So we started tracking the money. All of it. $150M+ monthly across every channel, every market, every competitor worth watching. Law firm advertising data that nobody else has.

We take on the hardest problems in personal injury marketing: mesothelioma, competitive metro PI, markets where million-dollar ad budgets are table stakes. The experience runs deep. The approach is modern. Law firm branding, content, CTV advertising, and paid media that compound instead of campaigns that fade.

Four principles. Zero exceptions.

Infrastructure compounds. Campaigns don't.

We build law firm marketing systems that get better every month you run them. Attribution, creative, media, and measurement working together. Not a campaign that fades when the budget stops.

Every dollar gets a job.

Impressions don't sign retainers. We trace every dollar from ad exposure through intake to signed case. If we can't measure it, we don't recommend it.

The audience already moved.

47% of TV viewing is streaming. Most legal advertisers still chase the other 53%. We help firms reach the audience that moved before competitors figure out where it went.

Full-stack or nothing.

Law firm branding, content marketing, CTV, programmatic, analytics, and attribution under one roof. The problems worth solving in legal advertising don't fit neatly into one vendor's lane.

Our Edge

The data nobody else has.

We track legal advertising spend across all 210 US markets. Every firm. Every channel. Every dollar. NYC to LA, Houston to Chicago, small DMAs where one firm controls everything and big ones where 15 firms fight for the same households. Real law firm competitive analysis, not guesswork.

That data isn't a product we sell. It's how we build strategy. When we know your competitors' spend, their channel mix, and their gaps, your law firm marketing plan starts with an advantage nobody else can offer.

210 US DMAs tracked
$150M+ Ad spend analyzed per month
3,720 Legal advertisers monitored
Jared Reagan founder of Taqtics legal marketing agency

Jared Reagan

Building in legal advertising since 2009. Learned the whole stack because capturing markets demands it: analytics, search, paid media, creative, programmatic, attribution, CTV. Every layer. If it touches a screen, he built the pipeline behind it.

Tracks $150M+ in legal ad spend monthly across 210 US markets. Firm by firm. Channel by channel. Built MesoWatch.org from zero to the largest independent mesothelioma resource on the internet. 2,500+ pages. Physician-reviewed. Published the data because nobody else would. One firm per market. No filler.

Thomas Neel CFO of Taqtics legal marketing agency

Thomas Neel

15 years closing the books at companies that don't slow down. Ernst & Young alumni. A decade at VIAVI building finance programs from scratch. Ran accounting transformation at RingCentral during hypergrowth. VP & Corporate Controller at Celigo. Texas A&M, BS Accounting and MS Finance. The guy institutional investors call when the numbers need to be airtight.

Now he raises capital and structures media funds for the country's leading litigation networks. Segregated accounts. Full audit rights. Performance gates. Transparent capital deployment. Thomas doesn't pitch. He opens the books and lets the math do the talking.

r/LegalAdvertising

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