← THE WORK TAQTICS
NATIONAL COVERAGE · ALL 50 STATES · 210 DMAs
OWNED PROJECT

MesoWatch

Medical-grade editorial. Behavioral CTV. Full-funnel infrastructure.

Mesothelioma is the most expensive keyword in legal advertising. CPCs exceed $200. Peak keywords hit $900. Over the past decade, $580M+ has been spent on mesothelioma advertising, with 99% going to broadcast. We built the infrastructure that bypasses paid search entirely.

289 Published Articles Medical-grade, E-E-A-T optimized
4,446 Exposure Sites Mapped Location data + company profiles
92 Clinical Trials Tracked Live from ClinicalTrials.gov
98.76% CTV Completion Rate 361K airings delivered
mesowatch.com
MesoWatch mesothelioma information and research website
The Platform

Content Infrastructure at Scale

289 published articles. 4,446 exposure sites mapped. 92 clinical trials tracked live. 68 company profiles. Every piece medical-grade, every piece E-E-A-T optimized. Automated social distribution across Facebook and Instagram.

289 Published Articles Medical writer oversight. Google News and Discover optimization. Structured data on every page.
4,446 Exposure Sites Asbestos exposure locations mapped with GPS data, company profiles, and historical records.
92 Clinical Trials Live integration with ClinicalTrials.gov. Recruitment status, treatment types, locations tracked in real time.
68 Company Profiles Asbestos product manufacturers and distributors. Litigation history, products, exposure data.
National Mesothelioma Resource
Know Your
Exposure.
Know Your Rights.
Independent Research & Advocacy
4,446 exposure sites. 289 articles. 92 clinical trials. Every asbestos company documented.
CHECK YOUR EXPOSURE →
No cost. No obligation. Independent resource.
4,446
Sites
289
Articles
50
States
Mobile

Designed for Patients

60% of health-related searches happen on mobile. Every article, exposure site, clinical trial, and company profile renders for thumb-first navigation. Tap-to-call on every page.

Search Creative

Search That Bypasses CPCs

Mesothelioma CPCs exceed $200. Peak keywords hit $900. Instead of bidding against trust fund advertisers, we built 289 articles that rank organically and ran paid search only for branded and long-tail queries at a fraction of the cost.

Exposure Site Search
M
mesowatch.com/exposure-sites Ad

Asbestos Exposure Sites Near You | Free Search Tool

4,446 documented exposure sites. Shipyards, refineries, power plants, military bases. Search by city, employer, or jobsite. Independent research.

Search by City Military Bases Shipyards Power Plants
Trust Fund Information
M
mesowatch.com/trust-funds Ad

$30B in Asbestos Trust Funds | Check Your Eligibility

60+ active trust funds. Average payouts by trust, filing deadlines, required documentation. Independent guide. No cost. No obligation.

Trust Fund List Filing Deadlines Eligibility Check Average Payouts
Clinical Research
M
mesowatch.com/clinical-trials Ad

Mesothelioma Clinical Trials | 92 Active Studies Tracked

Immunotherapy, gene therapy, multimodal protocols. Live data from ClinicalTrials.gov. Recruitment status, eligibility, locations updated daily.

Immunotherapy Gene Therapy Find a Trial Treatment Guide
Diagnosis Resource
M
mesowatch.com/diagnosis Ad

Just Diagnosed with Mesothelioma? | What to Do First

Treatment options, specialist directories, legal rights, financial assistance. 289 articles written for patients and families. Independent. No attorneys.

Treatment Options Find a Specialist Your Legal Rights Financial Help
Social Retargeting

Second-Screen Capture

CTV-exposed and site-visiting households get retargeted across Facebook and Instagram. Trust fund content, family impact stories, and direct CTA. The second screen closes the loop the TV opened.

Facebook retargeting ad: Trust fund information
Facebook Feed
Facebook retargeting ad: Family exposure
Facebook Feed
Instagram retargeting ad: Feed placement
Instagram Feed
Instagram retargeting ad: Story placement
Instagram Story
Social Distribution

Automated Content Distribution

Every article generates branded social cards across Facebook and Instagram. Automated scheduling. Five posts per day across four platforms. Zero manual effort after initial content creation.

Full-Funnel Media Strategy

Every Channel. One System.

CTV drives awareness. Editorial captures search intent. Social retargets consideration. The site converts. Every step traced at the household level.

MesoWatch full-funnel media strategy: CTV awareness to search capture to social retargeting to conversion
01
CTV / Streaming Behavioral healthcare targeting. 150+ streaming networks. Household-level impression data.
02
Editorial Content 289 articles capturing organic search. Google News. Discover. Medical-grade authority content.
03
Paid Search CTV-exposed households get priority bidding. $200+ CPCs for non-exposed. Fraction of that for retarget.
04
Social Retarget Site visitors and CTV-exposed households retargeted across Facebook, Instagram, and programmatic display.
05
Attribution Household-level closed loop. CTV impression to site visit to call to signed case. No attribution gaps.

Household-Level Attribution

Every CTV impression maps to a household. When that household visits the site, calls, or fills out a form, the conversion traces back to the original spot, time, and network. This isn't modeled attribution. It's deterministic, household-level data from a 24M panel.

Measurement

Every Dollar Traced

24M household AdImpact panel. 150+ streaming networks. Completion rates that broadcast can't match. Every dollar traced from impression to signed case.

24M Household Panel AdImpact streaming data
150+ Streaming Networks Hulu, Peacock, Tubi, Pluto, etc.
90-96% Completion Rate Non-skippable, full-screen
$12-22 CTV CPM vs. $30-80 broadcast
Attribution Chain
1 CTV spot airs on streaming network. Impression logged at household level.
2 Household IP matched to site visit within attribution window.
3 Site engagement tracked: pages viewed, time on site, content consumed.
4 Call tracking captures inbound. Dynamic number per channel and campaign.
5 Lead qualified by intake team. Case details logged.
6 Case signed. Full attribution chain from CTV spot to retainer.
Targeting Layers

Geographic

DMA-level, zip-level, and radius targeting around known exposure sites. Shipyards, refineries, military bases.

Behavioral / Healthcare

LASSO model: ICD-10 surgical codes, HCPCS radiation codes, diagnosis codes. 254 total medical procedure signals.

Contextual

Healthcare content adjacency. Medical news, cancer treatment, clinical trial content environments.

Competitive Conquest

Households exposed to competitor broadcast and streaming meso ads. Retarget with differentiated messaging.

NATIONAL COVERAGE · ALL 50 STATES · 210 DMAs

Your market has a content gap too

Every competitive legal vertical has the same structure: expensive keywords, thin content, broadcast-heavy spend. We build the infrastructure that changes the math.

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