Above the Fold. One Clear Action.

Your current site leads with the firm name and a generic "personal injury lawyers" headline. Every PI firm in New Jersey says the same thing. Nobody remembers it. The redesigned hero leads with social proof, then empathy, then the number that closes. Stars above the headline. $1B visible without scrolling. Single CTA. That's how you convert at 6-8% instead of 2%.

Your Team Moves Here. Not the Homepage.

The homepage is about the person who just got hurt. The about page is where your team's depth, your 34-year history, and 31 attorneys become the proof. Team photos belong where someone who's already interested comes to validate their decision.

Why Every Decision Was Made

Nothing is arbitrary. Every element earns its placement or gets cut.

Search Is 10%. CTV Is the Other 90%.

People who Google "personal injury lawyer NJ" already know they need a lawyer. That's 10% of the market. The other 90% are NJ households where someone got hurt this week and hasn't searched yet. They're watching Hulu tonight.

Every Visitor Who Leaves Sees You Again

Right now, every visitor who leaves ggllawyers.com without calling is gone forever. Social retargeting keeps GGL visible for 30 days after every site visit. The second and third touch is what converts PI cases. Pennies per impression.

People don't convert on the first visit. They're hurt. They're scared. They're comparing firms. A construction worker talks to his family that night. A car accident victim calls her sister first. They come back days later. If GGL isn't in front of them during that window, someone else is. Social retargeting costs pennies per impression and keeps you visible for 30 days.

When They're Ready to Call, You're First

After CTV builds awareness and retargeting keeps you visible, paid search captures the moment of intent. "Personal injury lawyer NJ" costs $85+ per click. You don't win with budget alone. You win because the person who clicks already recognizes GGL from the CTV spot they saw on Peacock.

Brand recognition doubles conversion rates. Cold click: 2-3%. Warm click from someone who saw your CTV spot, then your social retargeting ad, then searched your name: 6-8%. Same click cost. Triple the cases. CTV and retargeting build recognition before the search ever happens.

Data-Led Content That Earns Links and Authority

You have 86 podcast episodes nobody can find on Google. You have a $1B track record nobody outside your firm knows about. These content pieces turn your data into organic rankings, backlinks, and the kind of authority that NJ.com links to because they need it for their own reporting.

Three-word phrases matter. "Construction deaths NJ." "Trucking accidents Turnpike." "Workers comp claims." These specific phrases become backlink magnets because reporters at NJ.com, the Star-Ledger, and News 12 search them when they need data. Your competitors publish "5 tips after a car accident." We publish the data journalists link to.

Same Traffic. 3-4x More Cases.

Your current site converts at 2-3%. Our benchmark is 10%+. The traffic isn't the problem. The conversion path is. Fix the homepage, deploy the system, and every channel gets more efficient.

Weekly Sprints. Visible Progress. Real Returns.

Our team handles in days what agencies take months to scope. Site redesigned. Editorial and visual design spec delivered. CTV in production. Ongoing growth on a monthly retainer built for firms that want the work done right.

Built for firms that want every dollar traced to growth.

One Firm Per Market.
New Jersey Is Open.

One firm per market. One integrated system. Creative, media, editorial, attribution. Every channel pointed at one goal: signed cases to your intake. You've got the track record. You've got the partnerships. You've got the offices. What's missing is the system that ties it all together and traces every dollar to a result.

or call Jared Reagan directly

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